Job Title

Brand Marketing ManagerThe Donald Pliner Footwear Division of Sunrise Brands is seeking a Brand Marketing Manager who is a passionate storyteller and community cultivator with experience enhancing brand identity, managing public relations initiatives, and developing winning social campaign strategies and content.ABOUT SUNRISE BRANDS Sunrise Brands owns and operates the Dutch Apparel brands. It has leveraged three decades of uncontested denim preeminence into becoming the most dynamic diversified apparel company in the United States. Today, while Sunrise Brands remains a denim powerhouse, our product mix includes casual bottoms, knits, sweaters, sportswear, outerwear, bags and other lifestyle accessories. As case studies in ingenuity and uniqueness, each of our 11 divisions serve a specific market with skillful thinking and accurate execution. What every branded and private label company in our portfolio has in common is its ability to thrive in its own market positioning, aided by its own product R&D, but backed by the financial, manufacturing and retail channel muscle of Sunrise.WORKING AT SUNRISE BRANDSCentral to the success of our Company are the collective efforts of each and every employee. We value the diversity of our workforce and continuously look for passionate people to join our teams. As we expand our business portfolio, we further widen our search for the best industry talent. The Sunrise Brands Group offers an array of career opportunities!JOB SUMMARYThis position will report directly to the VP of Marketing and work closely with Wholesale, Web, Design, and Production to deliver a united brand vision and respond to teams' marketing needs.The ideal candidate will be a branding expert, creative visionary, and social media expert with captivating communication style and project managerial skills to conceive beautiful and engaging ideas, impeccably executed.RESPONSIBILITIES:● Collaborate with and support the VP of Marketing to achieve marketing goals related to brand awareness, equity, loyalty, and growth across platforms and sales channels.● Create and codify branding guidelines and style, ensuring consistent application to multichannel media.● Own social media creative content and strategy, developing viral content and fostering relationships with influencers to elevate, amplify, and unite a community around the brand.● Track and report growth and content KPIs on all owned channels.● Collaborate with and support Sales and Production teams on brand presentations, delivering retailer needs, and creative product alignment.● Own photo studio calendar, coordinate sample photography and tracking, and prepare notes for retouching photography.● Work with the design team to support the development of seasonal communication highlights and art direction.● Partner with web and creative teams to ensure brand and product communication is on point and assets are delivered on time.● Help manage PR agency and respond to press and sample requests.QUALIFICATIONS:● BFABA in Fashion, Marketing, Communications, related field, or equivalent.● Advanced photoshop skills● 3-5 years of relevant industry experience at footwearfashionlifestyle brand or agency.● Production experience, including pre and post.● directing or developing viral campaign content strategies, grassroots and paid.● Interest in and knowledge of consumer behaviorpsychologyinsights and using data to refine creative strategy and messaging.● Excellent written and verbal communication skills. Creative writingcopywriting a plus.● Highly collaborative team playerWork Location and ScheduleThis job will require that you work form our office in New York, NY, weekdays during normal business hours.How to Apply*** Please send cover letter and resume to .***If you think this job is a fit for what you are looking for, then applying is a snap. Just follow the instructions on this page by submitting your resume, preferably in PDF format. Good Luck!