Job Title

Position Overview:The Social Media Specialist at Roborock is responsible for developing and executing social media strategies to enhance brand awareness and grow the community base. The ideal candidate is an English speaker with excellent communication skills, social media operation experience, project management expertise, and preferably understands Chinese.Primary Responsibilities:Social Media Strategy and Execution:Develop and execute social media strategies aligned with Roborock's brand goals and target markets.Manage and grow Roborock's website forums and community groups, such as Facebook community group, Reddit, Discord, etc., ensuring timely responses to user queries and fostering a sense of support and engagement.Monitor and analyze social media trends, consumer insights, and competitor activities, optimizing content and campaigns for maximum coverage and engagement.Plan, create, and publish content on various social media platforms, including but not limited to Facebook, Instagram, Twitter, YouTube, and TikTok, if needed.Collaborate with cross-functional teams to ensure alignment with broader marketing and communication strategies.Content Creation and Management:Collaborate with product, marketing, and design teams to create high-quality content.Develop and maintain a content calendar, schedule posts and activities, ensuring timely and consistent content delivery.Manage user-generated content, interact with followers, and respond promptly and professionally to comments, inquiries, and customer reviews.Monitor social listening related to Roborock, actively participating and driving brand advocacy.Local Marketing Operation Support:Play a crucial role in offering vital insights into the regional market landscape, supporting the expansion and local operations of Roborock.Collaborate on both online and offline initiatives to enhance local consumer awareness and deepen their perception of the brand.Assist in coordinating local shooting plans and executing various creative marketing campaigns as needed.Qualifications and Requirements:Bachelor's degree in marketing, communications, or a related field (or equivalent experience).Fluent in English; proficiency in Chinese is a plus, with excellent written and verbal communication skills.Experience in social media or user operations, community -depth understanding of social media platforms, tools, and best practices.Preferred experience in video production and editing.Strong analytical and problem-solving skills, ability to interpret data and derive actionable novative thinker with the ability to independently conceptualize and execute innovative social media activities.Self-motivated, independent, proactive, and results-oriented.About Roborock:Roborock is a leading brand in the smart home industry, dedicated to creating innovative and intelligent cleaning solutions. Our cutting-edge technology and commitment to excellence have positioned us as a leader in the market. As we continue to grow, we are seeking a dynamic and creative Marketing Specialist to join our team. You will work remotely with our US marketing team based in our Shenzhen headquarters, collaboratively contribute your value in a work environment characterized by positivity, integrity, exploration, and cooperation.