Job Title

The General Manager will be responsible for driving the growth and profitability of the Trinny London brand in the Australian market. This is a pivotal leadership role demanding a strategic and hands-on executive, experienced in driving brand growth and marketing success within a dynamic, high-growth retail and e-commerce hybrid. The successful candidate will be a passionate advocate for the brand, with a proven track record of delivering exceptional results in a fast-paced, dynamic environment. This role involves travel across our HQ in London and to our six stores in Brisbane, Sydney, Melbourne, and Perth, making Sydney or Melbourne the ideal base for candidates.Welcome to Trinny London!Here at Trinny London, we''re changing the face of makeup and demystifying skincare, and we''re only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.We have achieved tremendous growth since 2017 and we''re proud to be one of Europe''s fastest-growing beauty brands. We''re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.Our ValuesWe live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow. We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.The RoleYour daily to-dos might look like this:Key Responsibilities:Drive Australian market growth & profitability through strategic planning and P&L ownershipConduct thorough market analysis to identify opportunities and challenges, adapting strategies accordinglyDevelop and manage the annual budget, forecasting sales, expenses, and profitabilityProvide regular reporting and analysis to the Managing Director, highlighting key performance indicators and insightsBuild brand awareness and customer loyalty with localised, digital-first marketing strategiesLead innovative marketing campaigns that reflect the Trinny London brand and resonate with the Australian consumerManage PR and communications to enhance brand reputation and generate positive media coverageEnsure consistent brand messaging and visual identity across all touchpointsOptimise the e-commerce platform for seamless customer experience and drive online salesWork with our global team to drive traffic and conversion through SEO, SEM, social media advertising, and email marketingAnalyse website data and customer feedback to identify areas for improvement and optimisationImplement strategies to enhance customer retention and increase customer lifetime valueManage localised digital partnershipsDevelop and manage offline activations (pop-ups, events) to enhance brand presence and customer engagementManage the operational aspects of retail or offline initiatives, ensuring a consistent and high-quality customer experienceAnalyse offline performance and impact on salesBuild and lead a high-performing team, fostering collaboration, innovation, and accountabilityProvide coaching and mentorship to team members, supporting their professional development and growthManage relationships with external agencies and partners including Retail partner, ensuring alignment with brand goals and objectives.RequirementsThese skills will help you go far in this role:Senior leadership experience, managing the P&L for a high growth e-commerce or digital business, preferably in the Beauty landscapeProven brand building expertise in Australian retail/digital landscapes, driving impactful marketing campaignsStrong analytical, communication, and team leadership skills, with an entrepreneurial, results-driven mindsetExisting Australian marketing/retail network highly desiredPassionate, adaptable, and culturally aware, with a strategic, hands-on approach.Equal OpportunitiesWe celebrate diversity in our customers, our products, and the teams we build. We champion inclusivity and want everyone to be the best versions of themselves. We''re committed to equal opportunities and welcome people from all backgrounds, with their unique perspectives, ideas, and experiences.Seniority levelDirectorEmployment typeFull-timeJob functionManagement and ManufacturingIndustriesIT Services and IT Consulting #J-18808-Ljbffr