Connected Customer Solutions - CCSConnected Customer Solutions is a team of high-performing players and learners, dedicated to enable and drive digitalization and take us forward by leveraging all Straumann Group brands and services to connect our customers and become the leading player in digital dentistry.PositionPosition SummaryStraumann Group is seeking a dynamic Head of Product Marketing, CCS (Connected Customer Solutions) APAC to drive market expansion and ensure the commercial success of our digital solutions portfolio across the Asia-Pacific region. This newly created role will play a pivotal part in advancing the next generation of Straumann digital solutions, supporting the strategic growth of the rapidly expanding CCS business in APAC.The Portfolio IncludesStraumann Group digital Plattform Straumann AXSIntraoral scanners & 3D printersCAD-CAM prosthetics & clinical softwarePatient-specific design services & integrated digital dentistry workflowsKey ResponsibilitiesDrive Commercial Success: Collaborate with the country teams in the region to develop and execute tailored go-to-market strategies that align with global strategy while addressing localized customer needs and market dynamics across APAC.Business Model Innovation: Implement new business models and create value-driven marketing strategies to support regional market penetration and revenue growth.Cross-Functional Leadership: Collaborate with regional and global teams, including product management, sales, and marketing, to ensure seamless execution within a high-growth, matrix organization.Market Intelligence & Positioning: Analyze market trends, customer segments, and competitive landscapes to refine value propositions and drive differentiation.Stakeholder Engagement: Maintain a strong presence in key APAC markets through regular travel (30-40%), working closely with country teams to support localized initiatives.Main Tasks And ResponsibilitiesBuild, coach and develop a high performance team of product marketing Marketing Managers, functionally but not directly reporting to this position, and drive commercialization of Straumann digital solutions across the entire CCS portfolioMarket Strategy & CommercializationDevelop and execute go-to-market strategies tailored for key customer segments, including General Practitioners, Specialists, Dental Service Organizations, and Universities.Design and implement new business models that lower barriers to entry, drive market penetration, ensure long-term profitability, and strengthen customer connections to the Straumann platform.Lead the development regionally adapted sales & marketing plans, and selling tools to support commercial success.Customer & Market InsightsLead Voice of Customer (VOC) and Voice of Market (VOM) initiatives to capture insights that inform product innovation and market strategy.Monitor and analyze emerging technologies, market trends, and competitive landscape to maintain domain expertise and refine commercialization efforts.Ensure Product Launch & Commercial ReadinessOversee and ensure the commercial readiness of all new product and feature launches across the CCS portfolio, working closely with cross-functional teams.Drive seamless collaboration with internal and external stakeholders to support product development, launch execution, and commercialization success.Global & Regional CollaborationWork closely with global and country teams to develop localized commercialization strategies, sharing best practices across subsidiaries.Partner with Product Management to integrate customer and market feedback into the product vision and roadmap.Education And ExperienceBachelor or Masters degree in life sciences, engineering or business.Minimum 10 years experience and proven success in commercial leadership and/or product managementMinimum 5 years experience dental industry, strong experience in digital dentistry preferredMinimum 5 yearss experience in people leadership and a proven track record of people development.Extensive knowledge and understanding of digital solutions in dentistryExtensive experience leading complex product launchesFluent in English; other regional languages are an assetComfortable with up to +30% travelPersonal Attributes and Cultural FitEnergetic, commercially-savvy team player and problem-solver with an entrepreneurial can-do spirit and strong resilienceExcellent business acumen and proven execution abilities driving launch, commercial and marketing excellenceBuilds trust and collaborates easily with a diverse set of stakeholders across business units and regions in a matrix environmentHighly organized and comfortable taking ownership of multiple workstreams at onceHigh integrity, ethics, and personal values; dedication to Straumann Groups cultureStrong player-learner and continuous improvement mindset17125#J-18808-Ljbffr
Job Title
Head of Product Marketing, CCS, APAC