Job Title

Experience Co. (ASX: EXP)is an ASX-listed adventure tourism company founded in 1998 with the vision of becoming the largest and most respected adventure tourism company in the world. We offer top-tier adventure experiences across numerous locations in Australia and New Zealand. Our core activities include tandem skydiving, tours to the Great Barrier Reef and Daintree region, high rope and zipline aerial adventures, and nature-based walking and lodge experiences.Join the Adventure: Head of Marketing at Experience CoAre you a dynamic marketing leader ready to embark on an exciting journey? Reporting to the Chief Commercial Officer, the Head of Marketing is responsible for managing the overall marketing strategy for all Experience Co brands and business units.This position will oversee a dedicated team of marketing professionals with a key focus on driving market share and maintaining high levels of marketing and brand awareness across all business units. This is a senior-level position, working directly with Experience Cos Executive Leadership Team across a diverse portfolio of brands and adventure travel businesses.Key responsibilities include:Manage the overall marketing strategy for all Experience Co business units, including campaign creation and execution.Manage the overall marketing budgets for all EXP business units.Lead a team of experienced marketing professionals to drive sales and revenue across various business units and revenue streams.Collaborate directly with the executive leadership team to drive sales and brand awareness, and report on key campaigns and projects.Oversee EXP media and PR strategies to ensure positive media coverage (travel & leisure) and manage crisis communications in conjunction with the ELT team.Manage cross-promotional strategies for the EXP family of brands.Coordinate stakeholder management with third-party agencies, suppliers, and key partners.Approve all branded collateral, print and digital.Oversee management of the company''s CRM and audience database, as well as email marketing strategies.Supervise all content creation for print and digital platforms.Identify new partnerships, campaigns, and tactical projects to enhance EXPs brand equity and market share.You will need:At least 5 years of experience in a senior marketing role.Extensive experience leading a senior marketing team.Qualification in marketing, communications, or a relevant field.Knowledge or experience in the tourism or travel industry is a bonus.Ready for the challenge?Join Experience Co and be part of a team that thrives on adventure and innovation!How do your skills match this job?Sign in and update your profile to gain insights.Your application will include the following questions:How many years'' experience do you have as a Head of Marketing?Which of the following statements best describes your right to work in Australia?What is your expected annual base salary?To help us investigate further, please include any relevant details if you believe this job ad is fraudulent, misleading, or discriminatory.#J-18808-Ljbffr