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Join to apply for theHead of Brandrole atCSB2 weeks ago Be among the first 25 applicantsJoin to apply for theHead of Brandrole atCSBGet AI-powered advice on this job and more exclusive features.Crop Shop Boutique (CSB) is a fast-growing Australian e-commerce brand redefining athleisure since its launch in 2019 by Rachel Dillon. With a mission to empower women worldwide, CSB blends style, function, and confidence in every piece we create. Our team thrives on relentlessly raising the bar, being perfectly practical, and being unapologetically fearless.About the RoleThe Head of Brand role is to act as custodian of CSBs brand by managing the continuous evolution of how we appear in the market through all visual and experiential touch points with the customer. A dynamic role that works to shape the heritage of the brand as well as the history and culture of activewear, positioning CSB as the leader in this space. From ideation to overseeing final execution, the Head of Brand brings to life the Founders vision, identifying trends and brand moments in local and international markets in line with the CSB core values and vision.Key Responsibilities:Develop and execute creative campaign strategies that embody CSB values, align with the Founders vision, and educate customers on product benefits.Concept and sign off on creative campaigns, ensuring clear objectives and strong visual storytelling.Maintain and evolve Brand Guidelines to reflect CSBs aesthetic and market trends.Oversee website reskins and implement UX/UI updates to enhance digital experience.Conduct international research to adapt brand campaigns to regional trends.Innovate to optimise campaign spend and enhance creative efficiencies.Spearhead the evolution of CSBs visual identity across social media, ensuring brand consistency and innovation.Develop and execute a long-term visual storytelling strategy for social media.Use data and analytics to measure the effectiveness of social and campaign strategies.Oversee production of campaign and eCommerce shoots, managing call sheets, schedules, talent casting, and image selection.Conduct location scouting and attend all shoots to ensure brand vision execution.Ensure adherence to campaign timelines and budgets, identifying risks and opportunities.Develop art direction for key Brand, Marketing, and Product initiatives.Provide visual guidance to cross-functional teams and ensure seamless integration of creative assets into marketing campaigns.About YouExcellent verbal and written communication skills.Knowledge of how to develop brand identities through multi-channel marketing.Ability to interact with high-profile influencers and partners.Professional business skills, such as negotiation, project management and leadership.A creative and strategic thinker.Passion for health, fitness and fashion.Experience & Skills:International experience across multiple cultures and demographics.Bachelors degree in art, graphic design, marketing, communications, journalism and other relevant fields.Minimum 5 years experience in a digital marketing environment, particularly with, but not limited to web, social and emerging technologies.Proven experience with concept development.Familiarity with a variety of programs, such as Photoshop, InDesign and Flash.Evidence of ongoing participation in ongoing professional development opportunities in the areas of design and social media.Experience with applying design, copy or web best practices.Proven experience in managing performance marketing channels.Experience in leading a team and setting clear KPIs and career development plans.Why Join CSB?Hybrid work model balance of in-office & WFHEligibility for Short Term Incentive Bonuses twice a yearParental leave package for both parentsState-of-the-art gym at CSB HQCompetitive staff discountsBe a part of our mission to empower women worldwideExciting team events & initiativesHow to ApplyIf you''re ready to contribute to CSBs mission and growth, wed love to hear from you! Join in empowering women worldwide, CSB style. To apply, please submit your resume and cover letter via the job board only (direct applications via email or LinkedIn messages will not be accepted). For further information, please reach out to Dylan Anger at dylan@cropshopboutique.com.Seniority levelSeniority level Not ApplicableEmployment typeEmployment type Full-timeJob functionJob function MarketingIndustries RetailReferrals increase your chances of interviewing at CSB by 2xSign in to set job alerts for Head of Brand roles.Sydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoMillers Point, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 2 weeks agoEastwood, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 18 hours agoSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 10 hours agoSydney, New South Wales, Australia 4 weeks agoNorth Sydney, New South Wales, Australia 14 hours agoSydney, New South Wales, Australia 4 weeks agoSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 2 weeks agoVP, Integrated Campaigns & Demand GenerationGroup Digital Director (12 month contract)Sydney, New South Wales, Australia 1 day agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 1 month agoPyrmont, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 1 day agoSydney, New South Wales, Australia 4 days agoUltimo, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoRegional Marketing Director- Animal HealthSydney, New South Wales, Australia 1 day agoWere unlocking community knowledge in a new way. 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