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Brief DescriptionAbout The Role:The Chief Marketing Officer (CMO) is a pivotal role within our Senior Executive Team, tasked with defining and driving the digital & brand marketing and communications strategy of the Compare the Market and iSelect Aggregation Business. Reporting directly to the Chief Executive Officer Aggregation Business, the CMO will be instrumental in shaping the organisations digital strategy including the identification, evaluation and implementation of emerging technologies that support the continued growth of the Aggregation Business.This role holds high accountability for the profitability and growth of all business verticals, requiring a leader with exceptional strategic acumen, deep technical expertise, and the ability to translate complex market dynamics into actionable strategies. As a key driver of organisational success, the CMO will ensure the business achieves its ambitious growth objectives while fostering innovation and operational excellence across all marketing and digital functions.What Youll Do:Strategic Leadership and Business GrowthDefine and execute a comprehensive digital marketing strategy that drives long-term growth, profitability, and market leadership.Set ambitious goals for customer acquisition, engagement, retention, and revenue generation across all verticals, aligning with the organisations overarching strategic objectives.Act as a trusted advisor to the CEO Aggregation Business and Senior Executive Team, providing data driven insights and recommendations to influence high-level decision making.Develop and oversee an innovation pipeline to prioritise and implement new initiatives, driving continuous improvement and securing long-term competitive advantages.Technological Innovation and Digital TransformationLeverage advanced technology and digital marketing platforms to enhance operational efficiency, customer engagement, and marketing ROI.Collaborate with the Technology and Product teams to develop and implement cutting edge tools and solutions that align marketing efforts with business objectives.Lead digital transformation initiatives to future-proof the organisation against market disruptions and ensure it remains at the forefront of industry innovation.Performance Marketing and Data AnalyticsOversee all aspects of performance marketing, ensuring campaigns are data driven, measurable, and aligned with revenue objectives.Implement advanced analytics frameworks to measure customer behaviour, optimise the customer journey, and enhance decision-making.Establish robust reporting mechanisms to monitor and communicate key performance metrics to stakeholders, ensuring transparency and accountability.Brand Strategy and Market PositioningStrengthen and unify for Compare the Market and iSelect brands, establishing a cohesive identity that resonates with diverse customer segments.Champion a customer-first approach, ensuring marketing strategies are aligned with evolving customer needs and expectations.Lead efforts to maintain and expand market share by identifying new growth opportunities and differentiating the organisation from competitors.Integrated Media and Social StrategyEnhance an integrated media strategy that effectively combines earned media, owned media and paid media to amplify the Aggregation Business message and drive engagement.Oversee the execution of a robust social media and expert strategy and ensure proficiency in managing brand presence and engagement across various social media platforms.What Youll Bring:Not only are you an exceptional strategic thinker who can translate vision into actionable plans, you are highly analytical and data-driven, with a strong focus on results and continuous improvement. As a collaborative leader, youll build trust and rapport across all levels of the organisation. You are agile and adaptable, able to respond quickly to changing business needs and priorities. Finally, you are an inspirational communicator with the ability to influence both internal and external stakeholders.15 years of leadership experience in a Chief Marketing Officer role with a proven track record of delivering transformative results in large, complex organisations across various industries.Demonstrated expertise in leveraging technology, data analytics, and marketing automation to drive business growth, optimise campaigns, and enhance the overall customer journey.Extensive experience managing substantial marketing budgets, demonstrating a strong ability to allocate resources efficiently while achieving high ROI and long-term financial success.Proven ability to lead, motivate, and manage diverse, cross-functional teams, fostering a collaborative environment that drives innovation, accountability, and performance excellence.Strong track record in navigating dynamic and competitive market conditions, particularly within the aggregation, financial services, insurance, and digital commerce sectors.Experience in leading large-scale organisational change, including the integration of digital transformation initiatives, to enhance operational efficiency and market responsiveness.Bachelors Degree: In Marketing, Technology, Business, or a related discipline.Advanced Degree: MBA, or a related advanced degree is often preferred.Our BenefitsAt Compare the Market, we offer a dynamic and collaborative work environment where your talents will be recognised and rewarded. Youll have the opportunity to make a meaningful impact and contribute to our continued success. As well as ample opportunities for growth and development, we also provide:Vibrant and social community who have annual celebrations, family fun days and regular events.Enjoy flexible work arrangements, including the option of one day working from home each week or a 9-day fortnight.Enjoy additional leave days - ME leave and Volunteer Day leave.Study support (up to 50% of tuition fees for relevant courses) and professional membership reimbursement.Employee discounts on Car, Home, Travel insurance.Income protection insurance provided to support you in the event of non-work-related illness or injury.Discounts with a broad range of providers, including gym memberships, accommodation, dental care and more.Want to know more? Then apply now! Its Simples!Compare the Market is an Equal Opportunity Employer, and we encourage all applicants to apply. We acknowledge that we are strengthened by diversity.We politely ask recruiters to refrain from making unsolicited approaches or sending resumes to our Recruitment Team or Hiring Leaders. Compare the Market Australia is not responsible for fees related to unsolicited resumes.Compare the Market is committed to protecting your privacy. All applications and personal information are handled with strict confidentiality and securely stored in compliance with Australian privacy laws. Your details will be used solely for recruitment purposes and will not be disclosed to third parties outside the Auto & General Holdings Group of Companies without your explicit consent.#J-18808-Ljbffr