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2 weeks ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.About the CompanyYork St Brands are an innovative, Australian success story consisting of Tbh Skincare and Boost Lab, who joined forces in 2023 to maximise their impact in the skincare industry. Bringing to market first of its kind technology with tbh Skincare and dermatologically tested serums with Boost Lab, their products are in demand and gaining momentum globally. Led by tbh Skincare founder Rachael Wilde, the Marketing team are key to the brands success with their targeted content strategies and omnichannel campaigns.About the RoleThe Head of Brand for tbh Skincare will lead a team of three across campaigns and content, and report into the CMO/Founder of the brand. This person will lead the overall brand strategy through D2C and retail channels and ensure TOV and visuals are consistent across all channels. The tbh Skincare strategy is heavily content led, so this person will be using content channels and influencer marketing as a competitive edge for storytelling and engaging the community to drive conversion. The Head of Brand will influence NPD and work closely with R&D and Ops teams to ensure product development is aligned with the brand and will also have an input in presenting range reviews to retailers in Australia and internationally.About YouTo be considered for this role you must demonstrate:Beauty/Skincare experience within a fast-moving brand, ideally having been involved in a significant growth trajectory.In-depth knowledge of all social media platforms, specifically TikTok. You must be personally invested in social platforms and get ahead of the curve when it comes to content and trends.Experience managing NPD projects from end-to-end, working cross-functionally with internal and external teams.People management experience and the ability to lead a content team.Understand pharmacy and grocery retail environments, exposure to international retailers will be beneficial.About the CompanyYork St Brands are an innovative, Australian success story consisting of Tbh Skincare and Boost Lab, who joined forces in 2023 to maximise their impact in the skincare industry. Bringing to market first of its kind technology with tbh Skincare and dermatologically tested serums with Boost Lab, their products are in demand and gaining momentum globally. Led by tbh Skincare founder Rachael Wilde, the Marketing team are key to the brands success with their targeted content strategies and omnichannel campaigns.About the RoleThe Head of Brand for tbh Skincare will lead a team of three across campaigns and content, and report into the CMO/Founder of the brand. This person will lead the overall brand strategy through D2C and retail channels and ensure TOV and visuals are consistent across all channels. The tbh Skincare strategy is heavily content led, so this person will be using content channels and influencer marketing as a competitive edge for storytelling and engaging the community to drive conversion. The Head of Brand will influence NPD and work closely with R&D and Ops teams to ensure product development is aligned with the brand and will also have an input in presenting range reviews to retailers in Australia and internationally.About YouTo be considered for this role you must demonstrate:Beauty/Skincare experience within a fast-moving brand, ideally having been involved in a significant growth trajectory.In-depth knowledge of all social media platforms, specifically TikTok. You must be personally invested in social platforms and get ahead of the curve when it comes to content and trends.Experience managing NPD projects from end-to-end, working cross-functionally with internal and external teams.People management experience and the ability to lead a content team.Understand pharmacy and grocery retail environments, exposure to international retailers will be beneficial.Whats in it for youYou will be joining the business at an exciting time of growth with ambitious revenue targets and international expansion. You will work directly with Rachael Wilde, the founder of tbh to bring the brand story to life and you will own the full marketing budget. York St Brands works to a 3/2 hybrid model, have a fun, high performing work culture, and free skincare!How to ApplyTo apply, click the APPLY NOW button to submit your CV for review. For more information get in touch with Hannah Cummins at HannahC@SDE.com.au. If this role doesnt sound quite right, but youre interested in exploring new opportunities, sign up to our job alerts via the Six Degrees website or connect with us on LinkedIn.Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.Seniority levelSeniority level Not ApplicableEmployment typeEmployment type Full-timeJob functionJob function MarketingIndustries Manufacturing and Personal Care Product ManufacturingReferrals increase your chances of interviewing at Six Degrees Executive by 2xGet notified about new Head of Brand jobs inSydney, New South Wales, Australia .Sydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 2 weeks agoMillers Point, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 2 hours agoSydney, New South Wales, Australia 2 weeks agoEastwood, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 19 hours agoSydney, New South Wales, Australia 4 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 26 minutes agoSydney, New South Wales, Australia 4 weeks agoNorth Sydney, New South Wales, Australia 1 day agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 weeks agoVP, Integrated Campaigns & Demand GenerationGroup Digital Director (12 month contract)Sydney, New South Wales, Australia 1 day agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 1 day agoSydney, New South Wales, Australia 1 month agoPyrmont, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 4 days agoSydney, New South Wales, Australia 1 day agoUltimo, New South Wales, Australia 3 weeks agoRegional Marketing Director- Animal HealthSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 weeks agoWere unlocking community knowledge in a new way. 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