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Join to apply for the Commercial Marketing Specialist role at Karndean Designflooring AU NZ4 weeks ago Be among the first 25 applicantsJoin to apply for the Commercial Marketing Specialist role at Karndean Designflooring AU NZGet AI-powered advice on this job and more exclusive features.Are you a proactive, organised, and strategic field/trade marketing specialist with experience in both commercial and residential channels? Join our leading flooring brand and help shape our go-to-market success!Karndean Designflooring is a leading brand in the flooring industry, known for our high-quality products across both residential and commercial markets. We are dedicated to innovation, design excellence, and providing best-in-class solutions for our customers, including architects, designers, retailers, and trade professionals. As we continue to expand our reach, we are seeking a Marketing Field Specialist to drive brand engagement and product awareness across key audiences.About the RoleAs a Marketing Field Specialist, you will be responsible for executing marketing strategies across both commercial and residential channels. With a strong background in product marketing, you will develop and implement field marketing initiatives, ensuring that our brand is well-positioned within A&D (architects and designers), retail, trade segments. You will work closely with internal teams and external partners to drive market presence and sales support.If youre experienced in digital, print, and commercial B2B and product marketing across commercial and retail channels, lets connect!This is a full-time permanent position based in Knoxfield, offering flexibility and hybrid work options.Key ResponsibilitiesField Marketing Execution: Develop and execute field marketing strategies tailored for commercial and residential audiences.Product Marketing: Manage and communicate product positioning, value propositions, and competitive differentiators.Material & Content Development: Lead end-to-end management and creation of marketing collateral (brochures & folders), presentations, case studies, CPDs, and digital content that align with brand messaging and internal enablement material.Channel Support: Provide marketing support to retail partners, trade professionals, and A&D audiences to strengthen brand visibility and engagement.Customer & Brand Engagement: Plan and execute industry events, activations, local area marketing, partnerships, and sales support to strengthen relationships and increase engagement.Go-to-Market & Launches: Support product launches and go-to-market strategies by ensuring seamless execution and engagement across key channels.Sales Collaboration: Work closely with sales teams to develop materials and campaigns that drive customer acquisition and retention.Market Insights: Gather, analyse and synthesise market feedback to refine marketing initiatives and support business growth.About YouTo be successful in this role, you should have:3+ years of experience in field marketing, product marketing, or a similar role within the flooring, building materials, or interiors industry.Experience working across both commercial and residential channels.Strong understanding of the A&D audience and how to effectively engage this segment.Experience in ATL and BTL media campaigns aligned to brand growth and key metrics.You know how to generate leads and turn them into wins.Excellent project management and organisational skills with the ability to multitask in a fast-paced environment.Expertise in multimedia content creation, with a creative mindset and eye for detail.Strong communication and presentation skills, with experience in conducting training sessions or product demonstrations.Ability to work collaboratively across teams and build strong relationships with internal and external stakeholders.A results-driven mindset with a focus on ROI and performance metrics.Mentorship of marketing professionals.About Us:Welcome to Karndean Designflooring, the global leader in premium luxury vinyl flooring. With over 50 years of experience, we''ve become synonymous with cutting-edge design and unparalleled quality. Our journey began in 1973 as a small family business in the UK Midlands, and today, we stand as a renowned global brand with over 500 employees worldwide. We are creators of exquisite, design-led luxury vinyl flooring. Our dedicated team draws inspiration from nature''s rich tapestry to craft high-quality, unique floor designs. We believe in taking the time to ensure that each piece complements your lifestyle, creating a home you''ll be proud of.At Karndean, our commitment to sustainability goes beyond the environment; it''s about people too. We ensure fair treatment and safe conditions for workers in our supply chain, fostering an inclusive and diverse workplace culture. Join us in our journey toward social responsibility.The Karndean Way - Our Values:Our Core Values define the Karndean culture and guide everything we do. We live by The Karndean Way, a set of values that shape our behaviour, actions, and collaboration:Positive Energy: Our business thrives on a dynamic and enthusiastic ''can-do'' attitude.Pioneering Spirit: We encourage bravery and creative thinking, defining our past and future.Delivering the Promise: Integrity is our foundation; we commit to our customers, goals, and team success.People Matter: Empowered people are at the heart of Karndean; we recognise and celebrate achievements.Karndean Designflooring is an equal opportunity employer. We hire great people from a wide variety of backgrounds, not just because its the right thing to do, but because it makes our company stronger.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionSales and Business DevelopmentIndustriesBuilding Materials #J-18808-Ljbffr