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Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Tourism AustraliaReady to shape the future of Australias visitor economy? Lead game-changing tourism initiatives and industry engagement at a national and global scale?Tourism Australia is seeking a visionary Executive General Manager Industry to spearhead strategic engagement with the tourism sector and deliver world-class development programs that enhance the competitiveness and sustainability of Australian tourism.This newly created role is a rare opportunity to lead one of the most dynamic industry portfolios in the country. Reporting to the Managing Director, youll champion high-impact programs like the Australian Tourism Exchange (ATE) and the Aussie Specialist Program, while fostering partnerships that support long-term industry growth.Key ResponsibilitiesLead Australias flagship industry trade events including the planning and delivery of ATE and international showcases.Champion experience development overseeing the curation of premium tourism offerings across wildlife, Indigenous culture, food and wine, and more.Build industry capability through global programs like the Aussie Specialist Program and targeted engagement across Youth, Luxury, and Cruise sectors.Foster strong partnerships with federal and state governments, industry bodies, and tourism businesses to align policy and industry development.Drive strategic growth ensuring Australias tourism offering remains world-class and globally competitive.About You1015+ years in tourism, destination marketing, or industry leadership roles.Proven success leading strategic programs and stakeholder engagement in complex environments.Deep understanding of Australian and global tourism dynamics, with the ability to influence across government and industry.Commercial acumen, outstanding communication skills, and a passion for sustainable tourism.Experience managing teams, budgets, and cross-functional collaboration at scale.Why Join Us?Be part of a senior leadership team working at the heart of Australias tourism strategy. This is a high-impact role with visibility across the industry and government, offering a unique platform to shape the sectors future.Our ValuesOur values guide everything we do:Were obsessed with telling the Australian story proudly sharing our land, people, and culture.We think big and without borders innovating fearlessly and embracing bold ideas.We make each other better valuing diverse perspectives and lifting each other up.We only do work that makes a difference focused on impact and outcomes.We do the right thing acting with respect and responsibility for communities and the planet.Tourism Australia is an Equal Opportunity Employer dedicated to providing an inclusive workplace where everyone feels a sense of belonging and connection including those with disabilities. We embrace individuals with diverse backgrounds, perspectives and experiences.This recruitment is being managed on Tourism Australia''s behalf by a leading Sydney-based executive search firm, Hourigan International. All applications are to be via email directly to Stuart Tucker, Managing Partner, stuart@hourigan-international.com. Any applications received by Tourism Australia will be forwarded to Hourigan International for review.Apply now with your CV and cover letter to be part of Australias tourism leadership.Seniority levelSeniority levelExecutiveEmployment typeEmployment typeFull-timeJob functionJob functionBusiness Development, Management, and Strategy/PlanningIndustriesAdvertising Services, Public Relations and Communications Services, and Marketing ServicesReferrals increase your chances of interviewing at Tourism Australia by 2xSign in to set job alerts for General Manager roles.Sydney, New South Wales, Australia 17 hours agoSydney, New South Wales, Australia 4 months agoSydney, New South Wales, Australia 2 weeks agoGeneral Manager - Novotel Sydney Darling SquareSydney, New South Wales, Australia 5 months agoSydney, New South Wales, Australia 4 weeks agoGeneral Manager - Come lead with us at The Kings Cross HotelSydney, New South Wales, Australia A$150,000.00-A$240,000.00 2 weeks agoAlexandria, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 1 day agoSydney, New South Wales, Australia 3 days agoSydney, New South Wales, Australia 3 weeks agoGeneral Manager Medical Devices - Australia/New Zealand (ANZ)Sydney, New South Wales, Australia 3 weeks agoLurnea, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 3 days agoGreater Sydney Area A$130,000.00-A$160,000.00 1 week agoGeneral Manager - Commerical & New MarketsNorth Sydney, New South Wales, Australia 13 hours agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 1 day agoGeneral Manager, Investment Management - AlternatesSydney, New South Wales, Australia 2 weeks agoVice President, APAC Corporate CommunicationsSydney, New South Wales, Australia 1 day agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 18 hours agoSydney, New South Wales, Australia 3 weeks agoSt Leonards, New South Wales, Australia 12 hours agoVice President, Project Finance - Infrastructure and EnergySydney, New South Wales, Australia 2 weeks agoCampsie, New South Wales, Australia 2 weeks agoWere unlocking community knowledge in a new way. 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