Job Title

SALES & MARKETING MANAGERREPORTS TO: RESORT MANAGER / COMPANY DIRECTORBRIEF OVERVIEWThis opportunity exists for a self-motivated marketing & sales professional to join a purpose-driven, on-site team in Yallingup.Reporting to both the Company Director and the Resort Manager, the role supports the planning, coordination, and execution of marketing and sales strategies aligned with the resort''s strategic priorities and brand reputation. This is a full-time position working 5 days per week.KEY RELATIONSHIPSExternal:Digital ConsultantBusiness Development Manager (Leisure)MediaGraphic DesignerWeb DeveloperCopywriterSponsor PartnersOther Suppliers (e.g., printer, sign writers)Internal:Resort ManagerCompany DirectorBusiness Development Manager - Groups & ConferencesGuest Relations TeamQuality Assurance ManagerRESPONSIBILITIESGENERALChampion the SBR and Small Luxury Hotels of the World brands, ensuring all content adheres to brand guidelines.Develop and implement a strategic Marketing and Communications Plan.Determine appropriate strategies and tools for key message distribution to external stakeholders.Prepare regular performance and campaign reporting using analytics tools.Design and produce marketing materials, both physical and digital, in collaboration with external providers.Stay abreast of industry trends and evolving marketing practices.Assist in developing and managing sponsorships and partnerships to establish strong community engagement and ensure fulfilment of all obligations.Support the Reservations and Guest Services teams as needed, including handling phone calls, guest reservations, and check-in/check-out processes.SALES MANAGEMENTAssist the Resort Manager in leading and managing the resort''s sales strategy across leisure, corporate, group, and events markets.Identify new sales opportunities and develop targeted initiatives to drive occupancy and revenue.Build and maintain relationships with industry partners, travel agents, corporate clients, and event planners.Collaborate with Business Development Managers to pursue new business and convert leads.Coordinate familiarisation trips, sales events, and client engagement activities.Monitor competitor activity and market trends to adjust sales tactics accordingly.Prepare and deliver regular sales reports, forecasts, and performance reviews.Contribute to the development and implementation of dynamic pricing and revenue strategies in collaboration with the resort manager.Ensure all sales activities align with broader marketing strategies and brand standards.CAMPAIGN MANAGEMENTDevelop and implement targeted campaigns in collaboration with external suppliers.Maintain campaign schedules aligned with resort objectives; ensure integration, measurability, and alignment with campaign goals.Evolve and assess the guest journey, nurturing relationships with prospects.Track and measure ROI of campaigns, adjusting tactics based on results.Develop and manage eDM campaigns via RMS, including content, messaging, segmentation, and landing pages.CONTENT STRATEGY & DEVELOPMENTDevelop compelling content to engage target audiences, drive brand awareness, and encourage interaction.Execute a content strategy aligned with resort objectives and brand standards.Implement and maintain an editorial calendar across platforms.Ensure all content meets high editorial standards and maintains a consistent brand voice.Oversee creation of SEO-driven content.Lead on-site photoshoots and video production, ensuring brand compliance and stakeholder approvals.Create and manage relevant blogs, articles, and itineraries.WEBSITEMaintain up-to-date and accurate website content.Manage and optimize the website''s performance and user experience.Monitor metrics and analyze trends for website optimization.Create, manage, and optimize landing pages for campaign support.Ensure compliance with all applicable marketing laws and regulations.SOCIAL MEDIAChampion SBR''s social channels, including Instagram, Facebook, LinkedIn, and others.Collaborate with digital consultants to align content with resort goals.Initiate innovative techniques to boost engagement, visibility, and reach.Analyze performance data and adjust activities accordingly.Maintain and manage guest databases and email communications.Coordinate influencer and brand ambassador visits and partnerships.HEALTH, SAFETY & COMPLIANCEComply with Quality, Health, Safety, and company procedures.Follow safe work practices and use PPE where appropriate.Take reasonable care for personal and others'' health and safety.Report hazards and injuries promptly.Participate in WHS committee, quality training, and audits as required.PERSONAL QUALIFICATIONSTertiary qualifications in marketing, communications, or equivalent experience.Minimum 5 years in a similar marketing and sales role.Proficiency in digital marketing, website, and social media engagement.Proven success in developing and implementing marketing and sales strategies.Understanding of media relations and public relations practices.Ability to work independently and collaboratively.Strong writing and storytelling skills.Experience with website analytics (e.g., Google Analytics, WordPress).Proficiency in design tools (e.g., Canva, InDesign).Understanding of resort guest motivations and needs.Familiarity with luxury hospitality and tourism marketing. #J-18808-Ljbffr