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Explore our latest thought leadership, ideas, and insights on the issues shaping the future of business and society.Choose a partner with intimate knowledge of your industry and first-hand experience in shaping its future.Discover our portfolio constantly evolving to meet the changing needs of our clients.Become part of a diverse collective of free-thinkers, entrepreneurs, and experts and help us make a difference.See our latest news and stories from across the business, and explore our archives.We are a global leader in partnering with companies to transform and manage their business through technology.Capgemini Invent is the digital innovation and transformation arm of Capgemini, helping enterprises navigate major change from strategy to execution. With over 10,000 experts worldwide, we design and deliver cutting-edge digital solutions and business models to tackle complex challenges.We acknowledge the Traditional Custodians of the land and are committed to valuing and supporting Aboriginal and Torres Strait Islander peoples, cultures, and careers.Your roleAs a Senior Brand Strategist, you will own key insights on our project teams and shape client recommendations. We seek someone with experience in rigorous analysis of brand innovation, strong research, critical thinking, and communication skills, and a passion to challenge the status quo of branding. Be the spark that ignites change for our clients and demonstrates future success possibilities.In this role, you will:Organize and present findings from multiple sources into clear, compelling insights and recommendations.Lead other strategists and collaborate across the studio to develop strategies for new brands.Analyze positioning and messaging of brands to identify opportunities.Work closely with clients and internal teams to identify business problems, facilitate workshops, and develop solutions.Your profileKnowledge of brand building blockspurpose, value proposition, brand architecture, positioning, messagingwith emerging expertise.Ability to conduct primary research or manage research partners across methodologies.Experience with survey tools like Google Analytics, Kantar, Roy Morgan.Ability to link corporate and brand strategy beyond campaigns, including product, design, and experience.Strong collaboration and ownership skills, capable of working across disciplines.Curious and comfortable with ambiguity, asking insightful questions, and challenging branding norms.What youll love about working hereFlexible work arrangements supporting work-life balance.Career growth programs and diverse opportunities.Valuable certifications in technologies like AWS and Microsoft Azure.A safe, inclusive environment supported by staff-led communities.Apply today!About CapgeminiCapgemini is a global business and technology transformation partner, helping organizations transition to a digital and sustainable world, creating impact for enterprises and society. With over 340,000 team members in more than 50 countries and a heritage of 55+ years, Capgemini is trusted to unlock technology value across business needs. It offers end-to-end services from strategy and design to engineering, powered by AI, cloud, and data expertise, supported by a strong partner ecosystem. In 2023, the group reported revenues of 22.5 billion.#Invent#LI-AB1Ref. code 728992Posted on 02 May 2025Contract type: Permanent / Full TimeLocation: Sydney NSW AustraliaDepartment: Advertising - Creative ServicesCommunity: Advertising / Media / PublishingJoin Capgemini and be part of something bigger.Learn about our recruitment process, how to apply, and next steps.We also share interview tips to help you prepare for your interview. #J-18808-Ljbffr