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Job Title


Community Specialist - HOKA (NSW)


Company : Accent Group


Location : Sydney, New South Wales


Created : 2025-05-07


Job Type : Full Time


Job Description

Posted Tuesday 8 April 2025 at 2:00 pmFor the Accent Brands planners, everything begins and ends with the consumer. The Accent Brands merchandise team understands consumer needs and sales opportunities to create the right product mix for the Australia & New Zealand marketplace. From stores to online, this team helps bring the seasonal range assortments to life in our Direct-to-Consumer channel. The merchandise team has the unique ability to see beyond trends to identify whats next to deliver the right product to the right places at the right time and price.About the Role:The Community Lead is a dynamic, community-focused role responsible for fostering relationships within the running community across Australia & New Zealand. This team member will play an integral part in building strong connections with run clubs, local KOLs, brand activations, podiatry, medical communities, and staff training. A natural ambassador for the brand, the Community Lead will work closely with various stakeholders to enhance the runner''s experience and elevate Hokas presence in the community.This is not a Monday-Friday, 9-5 job. It is a role that operates when the running community is activeduring evenings, weekends, events, and runs. You will need to be adaptable, energetic, and deeply passionate about bringing joy, inspiration, and support to the runners you serve. The Community Lead will represent Hoka as a dedicated advocate for wellness, performance, and inclusivity in the running world.Your key responsibilities will include:Management of Podiatry & medical technical network & related brand strategyElevate & oversee Hoka staff training initiatives across Hoka retail, Accent retail & Key wholesale partnersActivate and drive Hoka presence at key weekly run clubs across NSW & QLDActivate and manage key Hoka activations within the community, at both large and small scaleCollaboratively work with the brand marketing team to create & edit community content for multiple channelsDrive Hoka KOL execution from seeding to product usage and testingEnsure activation of the brand outside of 9-5, when runners are most presentTo succeed in this role, you will need to have the following:Demonstrated sound understanding of technical footwearStrong brand marketing experience and understanding of how brands activate content/community strategiesPassion to work collaboratively with marketing & sales teams, to best activate targeted strategies with partnersPassion to speak confidently within both large, small and individual audiencesAbility to work with different levels of customers from shop floor sales staff to retail owners & brand marketing operatorsAbility to create and edit authentic content, captured through phoneAbility to passionately work outside of Monday-FridayAt Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land, the Aboriginal and Torres Strait Islander and Maori people. #J-18808-Ljbffr