Job Title

Bellroy exists to gear people up to move in the right direction with considered products, purposeful design and a commitment to doing better for people and planet. As a certified B Corp and for-purpose brand, we design products that are built to last and get better with use. Were always improving, always evolving, and we want our social presence to do the same.Were looking for a strategic thinker to lead our social media presence shaping how we show up across platforms, turning ideas into engaging content, and growing our community in ways that drive connection, have impact and reflect our values. Your job is to build connection through platform-specific strategies that help us grow our following and engage with our audience in a way that feels considered, relevant, and distinctly Bellroy.HERE''S WHERE YOU COME IN...Youll bring the ideas. Weve got the team to bring them to life.As our Social Media Lead, youll set the direction and vision for Bellroys social channels working closely with our in-house creative team to turn product launches, campaigns and brand moments into compelling content across key platforms, from Instagram and TikTok to LinkedIn and beyond.Youll make sure each post goes out with purpose overseeing when and how content is published so it aligns with our strategy and hits the mark with our audience. Youll keep a close eye on performance, test ideas, and refine our approach as you go.Your role will be to think ahead, spot trends, guide content development, and ensure our social presence keeps evolving. Youll have the opportunity to shape a long-term strategy and track its impact over time.ResponsibilitiesHave 35 years of experience in social media strategy and direction (bonus points if thats with a product or consumer-facing brand)Know how to translate big-picture marketing goals into platform-specific strategies that drive resultsCreate clear, actionable content briefs that align teams around a shared vision, tone, and audience focusCommunicate with clarity and confidence able to collaborate across creative, brand and marketing teams to move work forwardAre confident with data able to identify trends, measure performance, and turn insights into actionStay across platform best practices and emerging trends with a good sense of whats worth testing, and how to adapt when something isnt landingLed a planning session to define the social approach for an upcoming campaignBriefed the creative team on content needs for Instagram, TikTok and RedditReviewed performance data and collaborated with the creative team to refine content directionHelped adjust tone and messaging to suit different platforms and audience segmentsDrafted a content calendar and coordinated timing with the broader marketing teamCompiled the monthly social performance report and shared insights with the team to inform future contentShared insights on emerging platform features and developed testing strategiesMet with our Social Customer Support Manager to identify opportunities to turn trending and frequently asked questions into future social contentLOCATION AND HOURSThis is a full-time role based in our Collingwood (Melbourne) head office, with flexible work arrangements available.WHY WORK FOR BELLROY?At Bellroy, it takes a wonderfully diverse crew to make everything tick. Were a close-knit group of thinkers and makers from over 25 different countries, each contributing unique skills to achieve our shared vision. We believe that embracing diverse backgrounds and perspectives is key to staying agile and resilient. So, even if your experience isnt an exact match, but you feel you have something special to contribute, wed love to hear from you.Bellroy is committed to making our hiring process accessible to everyone, including individuals with disabilities. If you need reasonable accommodations at any stagewhether it''s applying, interviewing, completing pre-employment testing, or otherwise participating in the selection processplease contact us at careers@bellroy.com. Include your full name, the best way to reach you, and the type of accommodation you need to support you throughout the application process. Were here to help and ensure you have the best possible experience.Bellroys mission is to inspire better ways to carry; use business as a force for good; and help the world and our crew flourish. We make great carry products that delight people in their everyday lives, while constantly innovating to improve the sustainability of our materials. We donate a portion of our revenue to some of the worlds most effective charities and are a certified B Corporation. We have carefully built our culture on radical effectiveness. Our credo is "smart people with good intentions who get shit done" (yes, really).Apply for this job* indicates a required fieldFirst Name *Last Name *Email *PhoneResume/CV *Enter manuallyAccepted file types: pdf, doc, docx, txt, rtfWhat are your working rights in Australia (if a Visa holder, please share type, dates and any other relevant details)? *What are your base salary expectations, excluding super, for this role? *IN 200 WORDS OR LESS PER QUESTION, ANSWER THE FOLLOWING:As the popularity of LLMs such as ChatGPT increases, we are seeing more applications that are clearly generated by these tools. We look at your application as a whole to gain a sense of who you are, how you think and how you might approach the role you are applying for. You are welcome to use any tools you would usually use in your daily work (including LLMs). If, however, you want your application to stand out, you will need to add something beyond what these LLMs will guide you to write. We want to respect your time so please spend no longer than 20 minutes on the questions.What makes you excited about this role? *Take a look at our Bellroy social channels and pick one improvement you think we could make. In less than 200 words, tell us how you would go about implementing this improvement and what metrics you would use to measure the impact? *Bonus points - link us to some work that you are most proud of! #J-18808-Ljbffr