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LEO PR Director6 days ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Direct message the job poster from LEOPRDPublicity, AI & LLM Visibility Expert | Author of LEO Report: Reputation to Revenue - Building Trust & Visibility in the Age of AI | Clients FT inAbout LEOPRDLEOPRD is the worlds first LEO (Language Engine Optimisation) advisory.We help startups and scaleups get discovered, featured, and trusted - by both humans and machines. Through strategic publicity, technical SEO, and earned media that trains large language models (like ChatGPT, Gemini, Perplexity, and Copilot), were redefining what it means to be findable in the AI era.This isnt traditional PR. This is engineered visibility.Were already partnering with standout brands and pioneers - helping them show up in AI-generated answers, earn high-impact coverage, and drive meaningful SEO results. Now, were hiring our first LEO PR Director: a sharp, creative operator ready to shape the future of findability.The OpportunityThis is a founding role - not an account manager gig.As our first LEO PR Director, youll lead campaigns for ambitious early clients, build systems from the ground up, and work directly with the founder to turn LEOPRD into the go-to name in modern communications.Youll thrive here if youre a fast-moving, strategic thinker who leads with curiosity and loves to build. Were creating a new category - and were looking for a pioneer whos ready to do the best work of their career in an environment that values creativity, experimentation, and wellbeing.What Youll DoLead campaign strategy and delivery across a small but varied client base, which spans tech, lifestyle, wellness and personal brand.Help evolve our LEO methodology, technology and delivery playbooksWrite best-in-class media releases, media materials, pitches, bylines, opinion pieces, and LinkedIn contentSecure top-tier media across AU, UK and global verticals (tech, business, consumer, lifestyle)Manage and brief junior team members, freelancers, and agentic systemsTranslate earned media into measurable SEO and LLM visibility outcomesTrack KPIs across backlinks, keyword rankings, and AI-generated citationsCollaborate with SEO partnersYou AreA thinker and a doer equally strategic and hands-onObsessed with media, storytelling, and how audiences discover and trust brandsA content strategist who knows how to use data, research, and surveys to drive newsworthy narrativesNews savvy domestically and globally across everything from Trumps tariffs to MAFS meltdowns - and know how to use the news cycle to your advantage.An expert content strategist who understands how to tap into research, data, surveys and similar tactics to generate earned coverage at scale for our client mix.Hungry to grow into a leadership role at the forefront of a new categoryAgile, open-minded, and able to adapt fast in a growing companyStrong under pressure, but also smart enough to protect your energyExcited by AI, and where the future of media, discovery, and comms is headedYoull BringMinimum of 5 years of PR, comms or journalism experience ideally from top agencies, publishers, or fast-growth startupsProven ability to land earned media across multiple verticalsDemonstrated success with data-led or insight-driven campaignsUnderstanding of how to collaborate with and deliver for multiple stakeholders including clients, publishers, contributors and internal teams.Extensive knowledge of data and creative research tools and resources that can be harnessed to produce best-in-class campaigns and story anglesCreative flair in content and campaign development for digital and real-world performanceDirect contacts with relevant commercial decision makers at brandsExperience of performance marketing, acquisition and affiliate marketing campaignsDirect contacts with journalists, talent and influencersSharp writing and pitching skillsBudget and project management capabilityFamiliarity with SEO, analytics, and the evolving media/search landscapePlus points: AI enthusiast, curiosity about machine learning, or an interest in how LLMs index influence.What Youll GetA role that doesnt exist anywhere else - youll help define itHybrid, flexible working week -whether you are a parent to little people, the caregiver to your elder folk, or you simply do your best work over 4 days rather than 5 days - we are all ears and we are open to full-time, part-time, or any ideas that lie in between.Competitive salary (based on experience)Potential for performance bonusesA seat at the table - this is a strategic leadership roleThe chance to do career-defining work with a category-defining companyTraining provisionsTwo weeks work from anywhere leave which allows you to work away from the office anywhere globally, and does not deduct from your annual leave balance.Birthday leaveProfessional coaching sessionsWe''ll review your Linkedin profile as part of the application process and would love to receive a cover note explaining why you are a great fit for the role. We would also like you to answer the following questions:How have you shaped or scaled a PR or comms function from the ground up? What systems or approaches did you implement?What excites you about the intersection of AI, media, and discoverability?What would you want to build or change if you had a blank slate in PR right now?Seniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionMarketing, Public Relations, and Writing/EditingIndustriesPublic Relations and Communications ServicesReferrals increase your chances of interviewing at LEOPRD by 2xSign in to set job alerts for Director of Public Relations roles.Sydney, New South Wales, Australia 5 days agoSydney, New South Wales, Australia 5 days agoSydney, New South Wales, Australia 5 days agoSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 2 weeks agoGovernment Communications Manager/Director (Middle East)Sydney, New South Wales, Australia 4 weeks agoPublic Relations Senior Account DirectorIntegrated Government Communications Senior Director (GCC Based - UAE or KSA)Sydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 4 days agoMillers Point, New South Wales, Australia 11 hours agoSydney, New South Wales, Australia 5 hours agoSydney, New South Wales, Australia 15 hours agoStrategy Director - Culture & ConnectionsSydney, New South Wales, Australia 4 days agoSydney, New South Wales, Australia 14 hours agoSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 6 days agoSydney, New South Wales, Australia 3 days agoSydney, New South Wales, Australia 6 days agoSurry Hills, New South Wales, Australia 4 weeks agoFreelance/Contractor - Activations Director (Programmatic/Social)Sydney, New South Wales, Australia 3 weeks agoActivations Director (Programmatic, Social & Search)Sydney, New South Wales, Australia 14 hours agoSydney, New South Wales, Australia 1 month agoGroup Digital Director (12 month contract)Sydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 5 days agoSurry Hills, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoSurry Hills, New South Wales, Australia 4 weeks agoSocial Account Director/ Senior Account DirectorSydney, New South Wales, Australia A$110,000.00-A$140,000.00 2 weeks agoSydney, New South Wales, Australia A$190,000.00-A$220,000.00 15 hours agoAssociate Activations Director (Performance Media)Sydney, New South Wales, Australia 6 days agoSydney, New South Wales, Australia 6 days agoWere unlocking community knowledge in a new way. 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