Job Title

Senior Lifecycle Marketing & Customer Experience ManagerJoin us atCompare Clubas aSenior Lifecycle Marketing & Customer Experience Manager .About the RoleWe are seeking a leader to develop and execute our customer engagement strategy across all verticals. You will oversee the entire customer lifecycle, ensuring seamless integration across channels like email and SMS, and lead a team of four CRM specialists.As we transition from a traditional to a data-driven, holistic approach to customer engagement, this role is crucial in shaping our CRM strategy to align with business growth.Key ResponsibilitiesDevelop and implement a long-term CRM strategy focusing on activation, retention, expansion, and loyalty.Collaborate with Sales, Product, Data & Analytics, Tech, and Creative teams to ensure alignment with business goals.Leverage AI, automation, and predictive analytics to enhance personalization and engagement.Map and innovate the customer journey for a seamless omnichannel experience.Use analytics and behavioral insights for hyper-personalized communications at scale.Establish KPIs, reporting frameworks, and revenue forecasts to measure CRM performance.Manage CRM project budgets to ensure cost-effective initiatives that provide long-term value.About You5+ years of CRM experience3+ years leading teams with a proven track recordExperience in lifecycle marketing, retention, or customer experienceDeep expertise in segmentation, personalization, and omnichannel strategiesExperience with analytics, AI, and automation toolsSuccess in executing large-scale CRM transformationsProficiency with marketing automation platforms (e.g., Braze)Strong analytical skills and stakeholder influenceWhy Join UsAt Compare Club, you''ll be part of a collaborative, innovative environment, leading our CRM transformation and shaping customer engagement for millions of Australians. If you''re passionate about lifecycle marketing and data-driven strategies, we''d love to hear from you.#J-18808-Ljbffr