Get AI-powered advice on this job and more exclusive features.If you love sports, betting, and creating content that converts, read on.We''re seeking a copywriter to join the team behind our leading consumer brand, Dimers.com, and its premium subscription product, Dimers Pro, collaborating closely with our SEO and product teams to produce high-quality, data-driven content that packs a punch.This is more than just blog posts. From high-impact landing pages and promotions to SEO-rich evergreen content and strategic UX copy, you''ll help bring our product and brand to life wherever bettors engage with Dimers.You''re a creative thinker who knows how to write for performance. You understand the difference between copy that ranks and copy that converts and you know when to use each. You have a keen attention to detail and a drive to continually test and learn to improve.At Cipher, we value innovation, collaboration and results and we''re always pushing to elevate our content and deepen our connection with bettors.Cipher is a Melbourne-based sports technology and media company, delivering data-led insights and content to millions of sports fans across the United States and Australia.The position is a hybrid role, with one in-office day per week currently required at our Melbourne HQ in Fitzroy.Key responsibilities:Drive SEO-led growth: Write and optimise evergreen sports and betting content targeting high-value keywords that attract and convert users into Dimers Pro subscribers.Write to convert: Plan and craft persuasive copy across Dimers Pro landing pages and key touchpoints that drive action and increase subscriptions.Support product marketing: Collaborate with our in-house product, SEO and design teams to deliver high-impact content for product launches, feature updates, and growth campaigns.Test, learn and iterate: Use performance data to refine messaging, experiment with different content strategies, and optimise for both engagement and conversion.That''s the role, so who are you?A confident copywriter with experience in both SEO content and conversion copywriting.You understand user intent and how to guide different audiences from cold traffic to high-intent users towards meaningful outcomes.Bonus points for experience in subscription-based products or online betting.Comfortable collaborating with SEO, design, and product to bring ideas to life.Detail-driven and proactive, with a passion for writing copy that performs.Experienced with CMS platforms and AI tools to help speed up your workflow.Ready to take the next step in your career and excited to grow with a dynamic team.Competitive salary based on experience and skill.Work that matters your content directly drives traffic, conversions, and revenue.Direct access to our founders and leadership team learn fast and grow quickly.Flexible working hours and arrangements.Ongoing development opportunities in a high-performance environment.How to apply:Send us your CV, a short cover letter, and at least one writing sample or portfolio link that shows your ability to craft high-quality, conversion-driven content.Got questions before you apply? Reach out we''d love to chat.Cipher Sports Technology Group is proud to be an equal opportunity employer. We value diversity, and anyone seeking employment at Cipher will be considered based on merit, qualifications, competence and talent. We don''t regard colour, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or familial status, disability, gender, or any other legally protected status. 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Job Title
Copywriter