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About Fine Tours Group (FTG) Fine Tours Group is a dynamic, technology-enabled travel business operating across New Zealand and Australia. We specialize in tailor-made travel experiences delivered through high-converting platforms, expert advice, and curated itineraries. Our proprietary tech platform, TREV, powers scalable, personalized journeys across Australasia. In Australia, we operate three key brands: Inside Australia Travel - bespoke trips for domestic and international travelers Oz Sidekick - tools and expert support for global travel agents selling Australian travel Pure Journeys - cross-Tasman trips covering both Australia and New Zealand We''re on a mission to redefine how travelers explore Australiawith quality, care, and creativity. About The Role We are seeking a driven and strategic Marketing Manager - Australia to lead our growth in the Australian market. This role is the go-to for all local marketing strategy and execution, focusing on building awareness, generating high-quality leads, and delivering impactful multi-channel campaigns. You will collaborate closely with our Head of Marketing, product, and sales teams to realize a compelling vision for our Australian brands. This is a unique opportunity to shape marketing strategy in a rapidly scaling travel business with ambitious goals. Responsibilities Implement and lead the Australian marketing strategy across all FTG brands, aligning campaigns with lead generation and brand objectives. Ensure consistent messaging and enhance on-site and off-site content. Drive SEO efforts, manage partnerships with influencers and tourism organizations, and lead targeted digital campaigns. Monitor performance continuously and collaborate across teams to refine strategies and align with the FTG brand vision. Qualifications 5+ years in marketing or brand management, preferably within travel or tourism. Proven experience managing end-to-end multi-channel campaigns. Strong understanding of SEO, CMS platforms (e.g., WordPress), and analytics tools. Experience working with tourism boards, trade partners, or global brands. Excellent written and verbal communication skills. Highly organized with the ability to manage multiple projects simultaneously. A passion for travel and storytelling that sparks curiosity and discovery. A degree in Marketing, Communications, or a related field is preferred. Benefits A vibrant, energetic, and people-first company culture. The opportunity to be part of a high-growth travel company with a footprint across Australasia. Career development and progression opportunities within a growing marketing team. Competitive salary and exciting travel industry perks. Flexible work hours and a supportive environment that values work-life balance. This is an exceptional opportunity to join a passionate and ambitious team redefining travel across Australia and New Zealand. If this role excites you, click ''Apply'' to get started. #J-18808-Ljbffr