About the TeamThe Retention Marketing team at DoorDash ANZ comprises three full-time teammates, looking to double this number to help scale the fast-growing business. Experimenting and iterating on ideas to prepare them for scale, building world-class experiences with a consumer-first approach, and having fun while doing it, are the core values of this team. The team focuses on moving revenue-tied metrics through their work, but more importantly, they are problem solvers on a mission to retain customers and develop programs that encourage repeat usage of the app.About the RoleAs a Senior Associate, CRM Marketing, you will develop strategic programs and communications to increase customer retention and engagement via email, SMS, push notifications, in-app messaging, and promotions. Reporting to the Manager of Retention Marketing, you will focus on critical customer segments across the lifecycle, identifying the right messages for the right customers at the right time and through the right channels. This includes personalized merchant selection, triggered customized communications based on user behavior, and strategies for major brand launches.You''re excited about this opportunity because you willManage setup and monitoring of ad hoc, triggered, and transactional programs, including optimizing existing programs and developing new onesTest and schedule emails, push notifications, in-app messages, and promotionsManage reporting dashboards, monitor trends, and make data-driven recommendationsCreate a framework for rapid testing in CRM channelsBuild relationships with partners in Product, Operations, Analytics, and Strategy teamsStay current on marketing best practices in email, push, and SMS, sharing insights with the teamWe''re excited about you becauseYou have 4+ years of experience in CRM or email marketingYou are familiar with CRM technology, including ESPs and marketing automation platformsYou possess basic knowledge of analytics tools (SQL proficiency a plus), HTML, and data visualization platforms (e.g., Tableau, Sigma)You understand email industry best practices, including contact strategies, targeting, segmentation, A/B testing, and analyticsYou hold a Bachelor''s degree or equivalent experienceNotice to Applicants for Jobs Located in NYC or Remote Jobs Associated With an Office in NYC OnlyWe use Covey as part of our hiring and promotional process for jobs in NYC, and certain features may qualify it as an AEDT in NYC. We provide Covey with job requirements and candidate applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed on June 29, 2024.The Covey tool has been reviewed by an independent auditor. Results can be viewed here: CoveyAbout DoorDashAt DoorDash, our mission is to empower local economies by enabling quick, efficient, and impactful decisions that serve our diverse usersfrom Dashers to merchant partners to consumers. Originally a food delivery service, we are evolving into a platform for all goods, leveraging technology and logistics to meet changing customer needs.Our Commitment to Diversity and InclusionWe are dedicated to fostering an inclusive community within our company, industry, and cities. We hire and support diverse teams from all backgrounds, believing that innovation thrives when everyone has a seat at the table and access to growth opportunities.If you need accommodations, please inform your recruiting contact upon initial connection. #J-18808-Ljbffr
Job Title
Senior Associate, CRM Marketing