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About UsAt Accolade Wines, our purpose is to enrich everyday moments through our incredible wine brands.Our award-winning portfolio includes beloved brands such as Hardys, Grant Burge, St Hallett, Petaluma, Banrock Station, Mud House, Jam Shed and many more. The driving force behind our business is our people and having recently been voted Employer of Choice 2024, we are excited to continue our collective journey as one of the top wine companies in the world.About the RoleWe are now searching for a Shopper Marketing Manager to be based in Sydney to create and implement our Shopper Marketing Strategy involving direct collaboration with independent off premise customer groups. The Shopper Marketing Manager (Independents Off Premise) will understand the behaviour of shoppers within the various banners and profitably grow sales by engaging with them through driving insight-led activations on the path to purchase. The Shopper Marketing Manager (Independents Off Premise) will ensure activations will be executed in line with Country Shopper Marketing Plans and within agreed budgets and will optimise investment for the business and positively impact our brands.This is a full time, permanent position.Role ResponsibilitiesCreate, execute, and deliver comprehensive multi-channel shopper marketing strategies and annual activation plans based on shopper insights, ensuring the right message reaches the right shopper at the right time, on budget, and in alignment with channel and market profitabilityWork collaboratively with category, marketing, sales and finance leads to recommend the optimal annual shopper marketing strategy for independent off premise groups in line with the Accolade business strategy and annual planning process timelineContinuously explore new trends in shopper behaviour, technology, and retail innovations that could enhance the shopper marketing strategyPresent, workshop and build joint business plans with the Account team and sales teamsDevelop shopper campaigns and customer plans in collaboration with independent off premise customer groups, internal teams, and external stakeholders. Influence and present to key decision-makers to ensure alignment and effective executionDefine the shopper and their current behaviour to deliver to their needs and drive behaviour change that positively impacts consumption of the brandEnsure on-going customer understanding and continually building strategic relationships with key marketing and retailer contactsTrack and report on marketing campaign results, adjusting as necessary to optimise outcomes. Deliver post-promotion evaluations with insights and future recommendations for continuous improvementRegularly visit the trade and engage with digital retail platforms to maintain an up-to-date understanding of the market, competitor activity, and consumer trends, ensuring a proactive response to shifts in consumer behaviourEnsure the sales teams are provided with information to support selling initiatives incorporating shopper, brand and category insightsCollaborate closely with external agencies to successfully deliver shopper marketing projects, ensuring all efforts align with customer objectives and guidelinesAdapt and support the organisation through times of changeWhat You''ll BringUniversity degree in business, marketing or related disciplineMinimum 5 years experience in FMCG (wine/liquor preference) / FMCG with at least 3 of these years in BTL marketingExperience in operational and creative development of Below the Line programmes and an understanding of what motivates shoppersStrong leadership and collaboration skillsBusiness and financial acumenPersuasive selling skillsProven project management skills, delivering campaigns on time and within budget, with high-level planning and prioritizing abilities to manage multiple projects effectivelyDemonstrated ability to achieve targets and meet challenging deadlines, proactive and solutions focused, consistently driven to achieve even when faced with obstaclesPrevious experience with key customersManaging internal and external senior stakeholdersExperience in driving recommendations and influencing for resultsDemonstrable experience in operational and creative development of Below the Line programmes and an understanding of what motivates shoppersExperienced and advanced Excel and Powerpoint skillsExcellent interpersonal skills, capable of building strong sustainable business relationships at various levels throughout organisation and with customersWhat You''ll GetWe will provide the ideal climate and a hand-picked rewards package for you to make a difference in our successful and growing business.You will also have access to:Wine allowance and access to unique wine specialsFlexible working (Up to 2-3 days working from home)Start your weekend early with our Fast Friday finishes!Modern office located in the heart of the Sydney CBDVolunteer on our Go Beyond Day to make a differenceEarn bonus leave for your loyalty, plus celebrate your Work Anniversary with a day offPaid Parental LeaveAccess to an extensive online learning libraryPrivate Health Insurance Discounts & Annual Flu Vaccination ProgramEmployee Assistance Program + other exclusive employee discounts with national retailersWant to Find Out More?Watch us in action here!Sound like your kind of drop? Apply now.Internal applications close Sunday 26th January 2025.We are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability. #J-18808-Ljbffr