Job Title

Join the team redefining how the world experiences design.Hey, g''day, mabuhay, kia ora, , hallo, vtejte!Thanks for stopping by. We know job hunting can be a little time consuming and you''re probably keen to find out what''s on offer, so we''ll get straight to the point.Where and how you can workOur flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.What youd be doing in this roleAs Canva scales change continues to be part of our DNA. But we like to think that''s all part of the fun. So this will give you the flavour of the type of things you''ll be working on when you start, but this will likely evolve.At the moment, this role is focused on:Lead pricing and packaging initiatives end to end including migrations, pricing rollouts, and the evolution of plan structures across our self-serve portfolio.Partner on pricing experimentation with cross-functional teams shaping hypotheses and analysing results while leading the GTM and messaging strategy to bring those changes to life.Develop user and market insight through research, competitive analysis, and market trends to guide packaging and pricing strategy.Build clear, strategic narratives that help internal and external stakeholders understand, align with, and champion pricing and packaging decisions.Collaborate cross-functionally with Product, Revenue Platform, Sales, Finance, and Marketing to influence roadmaps and ensure successful rollout of pricing changes.Advocate for the user experience, balancing monetisation goals with customer value and reducing friction in the upgrade journey.Play a key role in scaling Canvas monetisation strategy by building systems, frameworks, and playbooks that empower teams and support long-term growth.Contribute to Pro and Teams growth initiatives where needed especially where they intersect with packaging, positioning, or lifecycle strategy.You''re probably a match ifWere looking for a sharp, data-driven product marketer whos passionate about pricing strategy, user experience, and unlocking growth through thoughtful monetisation. Youre energised by complex, cross-functional challenges and see pricing and packaging as powerful levers to create value for both users and the business.You thrive in ambiguity, enjoy untangling messy problems, and arent afraid to challenge assumptions or advocate for bold, user-informed decisions. You know how to bring teams along on the journey, build alignment, and make big changes feel seamless and intuitive.Wed love to hear from you if:You have deep experience in pricing, packaging, or monetisation strategy for SaaS, consumer, or B2B productsYoure confident using data, research, and experimentation to turn insights into clear, strategic recommendationsYou possess excellent strategic thinking, storytelling, and communication skillsYou take a collaborative approach to influencing cross-functional teams and building alignmentYou have a strong understanding of user psychology, value perception, and market segmentationYoure comfortable navigating change and scaling in fast-paced environmentsYou demonstrate clear judgment and thoughtful prioritisation across competing inputsYoure interested in building scalable systems, frameworks, or playbooks that support decision-making across teamsYou bring a low-ego, high-impact mindset and a desire to work in a supportive, user-first team.About the teamAt Canva, Product Marketing sits at the heart of product and growth strategy. We turn customer insights into compelling product narratives and go-to-market strategies that drive impact across the business.Within the Monetisation & Growth PMM team, our focus is on unlocking and scaling monetisation through product-led growth. We connect users to plan value through pricing, packaging, audience insights, positioning, lifecycle, and GTM to fuel growth across Canvas self-serve business.We work in close partnership with Product, Product Growth, Marketing, Finance, and Sales to define what we sell, how we sell it, and how we communicate value to users. Our remit spans packaging and monetisation strategy, self-serve growth and activation, user and market insights, and GTM strategy for pricing updates, packaging shifts, launches, and key monetisation moments.Together, were building the pricing and monetisation engine that will power Canvas next stage of growth ensuring every user can find a plan that meets their needs and delivers exceptional value.Other stuff to knowWe make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.We celebrate all types of skills and backgrounds at Canva so even if you dont feel like your skills quite match whats listed above - we still want to hear from you!Please note that interviews are conducted virtually. #J-18808-Ljbffr