Job Title

In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas. The Regional Sales Manager is responsible for the overall Off Premise performance in all trade channels within Victoria & Tasmania. In addition to channel distribution and volume targets, they are the driving force for the success of the Off Premise channel including field sales, wholesale distribution, and state account management. The primary task of this role is to lead, direct, and coach Field Sales Managers and a State Sales Administrator (SSA), as well as oversee the coaching and development of a team of Strikers and Corporate Grocery Strikers. You will also work collaboratively with the Regional On Premise Manager & Field Marketing Manager to win in your state through 360 planning and execution. The Regional Sales Manager is a senior entrepreneurial leadership role, responsible for the ongoing achievement of our Business Plan and targets. All the responsibilities we''ll trust you with: Lead and Direct: Lead and direct the sales team to achieve Business plan objectives, distribution, and market share targets. Create the state execution plan for the National Business Plan. Stay informed of market trends and leverage this information for business development. Present regularly to Senior Management on performance and initiatives. Manage and motivate all field staff to meet targets. Coach: Coach & develop Field Sales Manager (FSM) and SSA. Spend time in trade with staff to coach on best practices. Provide feedback and review career development and succession plans. Manage Relationships - External & Internal: Maintain relationships with customer departments and retail managers. Conduct regional visits, build networks, and support initiatives with internal teams like Marketing, Operations, and Finance. Drive cross-functional engagement to align strategies. Account Programs and Plans: Develop, execute, and evaluate promotional programs. Negotiate deals and leverage marketing activities. Develop and align JBPs with major customers, and provide regular updates and analysis. Category Management & Trade Marketing: Use insights to grow market share and optimize shelf space and displays. Support store positioning with category sell stories. Ensure core range stocking and visibility in stores. Forecasting: Support volume forecasts for rolling 12 months, communicate inventory forecasts, and ensure alignment with supply chain. Spend: Manage indirect spend, oversee promotional claim processes, and ensure timely claims processing. Report discounts and variances monthly. Your areas of knowledge and expertise that matter most for this role: 10+ years field and account experience within the FMCG industry, with 3+ years managing teams Experience across several channels (Route, P&C, Wholesale, Grocery) Valid Full Drivers License University Degree in related field preferred Proven track record in achieving targets and managing budgets Strong leadership, coaching, and team management skills Excellent networking skills and experience establishing networks You warrant that: You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy. You are qualified to work in Australia and can provide evidence if required. All submitted information is true, accurate, and complete. Misleading information may lead to application rejection or dismissal. #J-18808-Ljbffr