Job Title

Company DescriptionPublicis Sapient (PS) is a digital transformation partner helping our clients transform the way they serve their customers and the way their teams work by using the power of digital. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 22,000+ people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession combined with our culture of curiosity and relentlessness enables us to accelerate our clients'' businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit publicissapient.com.Job DescriptionIn this high-impact role, the Head of Customer Engagement will enhance customer acquisition, deepen and retain customer relationships, and build new revenue streams leveraging cutting-edge data, analytics, and technology capabilities.Suitable candidates will have excellent experience across the following areas:Customer loyalty: Proven experience in creating strategies and enabling capabilities to drive emotional-driven customer loyalty, grow Customer Lifetime Value, and increase customer retention.Personalisation: Defining strategies, executing use cases, and building and scaling capabilities to create richer personalised connections with customers and communicate with them across channels seamlessly.Martech Transformation: Helping clients define their martech strategy aligned across organizational functions and implementing a martech stack to enable continuous, Always On engagement across channels.Digital identity: Assisting enterprises in building strategies and designing technology roadmaps to thrive, grow, and continue engaging with customers in an increasingly privacy-oriented environment.Customer data platforms: Helping enterprises create a strong foundation to capture, manage, and monetize first-party data by designing and implementing (or migrating to) a Customer Data Platform (CDP).Data Monetization: Providing end-to-end services that help enterprises maximize monetization from first-party data by leveraging Retail Media Networks and other digital and physical properties. #J-18808-Ljbffr