Job Title

This is a Digital Performance Marketing Lead role with one of the leading companies in AU right now Frenly with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the takes off. More About the Role at Frenly Our Clients at Morning Made are on the hunt for an exceptionally talented, driven, and ambitious Digital Performance Marketing lead t to join our dynamic team. In this pivotal role, you''ll lead the charge on key growth channels including email marketing, paid media, CRO, and SEO directly shaping Morning Mades market presence and significantly influencing our growth. If you''re passionate about delivering measurable impact, thrive in high-energy environments, and are excited by the challenge of driving explosive growth, this is your chance to make a real difference. Key Responsibilities: Email & SMS Marketing Create, optimise, and scale automated email and SMS campaigns (welcome, cart abandonment, win-back, retention). Conduct rigorous A/B testing (subject lines, send times, creative) to enhance engagement and revenue. Analyse and report on key email metrics: open rates, CTR, CVR, LTV. E-commerce Optimisation (Shopify) Audit user experience and website performance to identify and remove friction points. Collaborate with design and development teams on UX/UI improvements and technical enhancements. Run consistent CRO experiments, monitoring metrics such as CVR, AOV, and bounce rate. SEO & Organic Growth Lead technical SEO, keyword research, and content optimisation. Coordinate backlink outreach and on-page SEO strategies. Regularly track SEO performance, refining strategies based on organic traffic and revenue. Paid Advertising (Meta, TikTok, Google) Launch, manage, and optimise paid campaigns across Meta, TikTok, and Google Ads. Monitor key metrics (ROAS, CPA, CAC), adjusting bids and creative strategies accordingly. Collaborate closely with the Brand team on campaign creative to maximise ad performance. Cross-Functional Collaboration & Reporting Partner with Brand, Creative, Analytics, and Supply Chain teams to ensure strategic alignment. Produce clear, actionable weekly and monthly performance reports. Manage and optimise our marketing technology stack (Klaviyo, Shopify Plus, Google Analytics, SEMrush). What Youll Bring: 35 years experience in performance marketing within a high-growth e-commerce or DTC brand. Proven success driving at least 2030% revenue uplift via digital marketing channels. Hands-on expertise with Klaviyo (or similar), Shopify Plus, Google Analytics, Meta and Google Ads. Strong analytical skills and comfort with data-driven decision-making. Excellent communication and project management skills, comfortable collaborating across multiple teams. Proactive, organised, and able to manage multiple projects simultaneously. Nice-to-Haves: Experience with influencer, affiliate, or DSP advertising channels. Familiarity with CRO platforms such as Optimizely or VWO. Basic HTML/CSS knowledge for quick edits or testing. Passion for health, wellness, or sustainable FMCG brands. If you dont think you''re a perfect fit, you should still sign up to Hatch and create a profile, we''ll match you to other roles that suit your profile. Hatch exists to level the playing field for people as they discover a career thats right for them. We model this in our hiring process for our partners like Frenly. Applying here is the first step in the hiring process for this role at Frenly. We do not discriminate on the basis of gender identity, sexual orientation, cultural identity, disability, age, or any other non-merit factors. To put it simply, Hatch is for everyone.