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Get AI-powered advice on this job and more exclusive features.Direct message the job poster from the LEGO GroupJob DescriptionAre you a top-tier Retail Marketing, Retail media and eCommerce professional that has proven experience working in a B2B business setup?Bring your creativity and fun personality to life by joining a fast paced and exciting environment!Lean into retail ecosystem in order to capitalise on the full-funnel opportunity they offer. Leveraging to drive awareness, consideration, purchase and loyalty.Create, socialise, and implement full-year strategic marketing/promotional plans for a set of specific Omni Channel eCommerce sites across ANZ retailersResponsible for crafting and executing detailed campaign/activity plans in collaboration with KAM and customer. This includes Big Bet campaigns, retailer events and occasions.Build strong retail team relationship, diving into their ecosystem to unlock opportunities for the brand.Support and contribute to the Omnichannel Strategy development.Lead the charge on integrated ways of working , collaborating and jointly planning with Trade, and contributing to Marketing team meetings to drive much more effective execution for the brand.Lead the on-platform and off-network advertising execution for key partner sites while upholding LEGO brand values and tailoring approach to specific markets and PartnersSupport sales in key customer planning and negotiation activities, development and execution of omni channel traffic driving plansPerform market analysis including understanding changes of LEGO product market share, understanding key category trends and market dynamics, and identifying growth opportunities within specific eCommerce channelsAnalyse key competitor actions & strategies and emerging trends in eCommerce MarketingConduct promotional activity analysis understanding lift and return on investment from retail media activity; develop insights and provide recommendations for marketing strategies for partner sitesJob DescriptionAre you a top-tier Retail Marketing, Retail media and eCommerce professional that has proven experience working in a B2B business setup?Bring your creativity and fun personality to life by joining a fast paced and exciting environment!Core ResponsibilitiesLean into retail ecosystem in order to capitalise on the full-funnel opportunity they offer. Leveraging to drive awareness, consideration, purchase and loyalty.Create, socialise, and implement full-year strategic marketing/promotional plans for a set of specific Omni Channel eCommerce sites across ANZ retailersResponsible for crafting and executing detailed campaign/activity plans in collaboration with KAM and customer. This includes Big Bet campaigns, retailer events and occasions.Build strong retail team relationship, diving into their ecosystem to unlock opportunities for the brand.Support and contribute to the Omnichannel Strategy development.Lead the charge on integrated ways of working , collaborating and jointly planning with Trade, and contributing to Marketing team meetings to drive much more effective execution for the brand.Lead the on-platform and off-network advertising execution for key partner sites while upholding LEGO brand values and tailoring approach to specific markets and PartnersSupport sales in key customer planning and negotiation activities, development and execution of omni channel traffic driving plansPerform market analysis including understanding changes of LEGO product market share, understanding key category trends and market dynamics, and identifying growth opportunities within specific eCommerce channelsAnalyse key competitor actions & strategies and emerging trends in eCommerce MarketingConduct promotional activity analysis understanding lift and return on investment from retail media activity; develop insights and provide recommendations for marketing strategies for partner sitesPlay your part in our team succeedingEcommerce is a strategic priority for The LEGO Group, in particular how the digital environment is a key influencing pillar along the consumer journey.This role is tasked to lean into key retailer ecosystems in order to capitalise on the full-funnel opportunity they offer in driving the LEGO brand. The successful applicant is encouraged to bring retail media & digital/ecommerce expertise and experience to not only drive the success of the online channel, but to help build stronger digital capabilities across BU ANZ to innovate for the future.The Retail Marketing eCommerce Manager will represent The LEGO Group in their day to day interactions with our business partners, bringing to life and delivering on our Partner Promise, and in true LEGO fashion, have fun doing it and ultimately bring the LEGO play experience to many more children in Australia.Do you have what it takes?5+ years experience in marketing, analytics, eCommerce or related field.Direct experience with retail media for B2B eCommerce accounts (e.g. Cartology or Amazon Advertising) or external media agencies.Detailed knowledge of digital marketing tools and best methodologies in the B2B landscape.Experience with consumer-packaged goods strongly preferred.Deep solid understanding of large international eCommerce sites, including understanding of market dynamics and key interdependencies.Ability to partner with cross functional collaborators including but not limited to sales, brand marketing & analytics, in order to solve sophisticated problems and deliver financial results.Excellent written and verbal communication skills; be able to present data in an organised manner.Previous role focused on shopper-orientation and, customer-focus.Cross-functional collaboration experience with marketing functions, especially digital marketing (preferably performance marketing).Strong communication and relationship skills.Strong openness and proactive approach to engage, spar and influence on key responsibilities.Independent, energetic and willing to thrive in a fast-moving, entrepreneurial atmosphere.Adaptable to changes and be at the forefront to lead change in both actions and behaviour.Ability to work independently and collaboratively in a team environment.Understand what it means to achieve success with others and through others.Global partner management experience.A learning attitude, embracing and thriving with change.Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you''re interested in this role we encourage you to apply as soon as possible.Whats in it for you?Here is what you can expectFamily Care Leave - We offer enhanced paid leave options for those important times.Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.Colleague Discount We know you''ll love to build, so from day 1 you will qualify for our generous colleague discount.Bonus - We do our best work to succeed together. When goals are reached and if eligible, you''ll be rewarded through our bonus scheme.Workplace - When you join the team you''ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.Thank you for sharing our global commitment to Childrens Rights.Just imagine building your dream career.Then make it real.Join the LEGO team today.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionIndustriesManufacturingReferrals increase your chances of interviewing at the LEGO Group by 2xSydney, New South Wales, Australia 2 weeks agoConsumer Marketing Manager - Mother & Child + BeautyAssistant Marketing Manager - Australian Market (Based in Hong Kong)Sydney, New South Wales, Australia 5 days agoNorth Sydney, New South Wales, Australia 4 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 days agoProject Administration Office Manager & Team LeadMoorebank, New South Wales, Australia 13 hours agoLiverpool, New South Wales, Australia $110,000 - $120,000 1 week agoSydney, New South Wales, Australia 4 weeks agoProject Administration Office Manager & Team LeadMoorebank, New South Wales, Australia 7 hours agoSydney, New South Wales, Australia 3 months agoSydney, New South Wales, Australia 1 month agoWere unlocking community knowledge in a new way. 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