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22 hours ago Be among the first 25 applicantsDirect message the job poster from Golf AustraliaGeneral Manager of Public Affairs & Marketing at the PGA of Australia and Golf Australia About Australian GolfIn December 2021, Golf Australia (GA) and the Professional Golfers Association of Australia (PGA), together with the WPGA Tour of Australasia (WPGA) launched the Australian Golf Strategy, the first-ever industry-wide strategic plan for the game.With a clear line of sight to the national strategy and its growth aspirations, were all committed to its ideals, headlined by a purpose of encouraging more Australians to play more Golf.The PGA is the peak professional golf body in Australia, responsible for providing career opportunities and growing the industry for more than 3000 current PGA Professionals, driving world-class golf education and operating Australasias premier mens and womens professional tours - the PGA Tour of Australasia and the WPGA Tour of Australasia.Golf Australia is the governing body for golf in Australia. The membership of GA starts with State Associations and cascades down to golf regions, associations, golf clubs and the members of golf clubs across the country. More than 1,700 golf clubs and 459,000 club members are affiliated to GA through their membership and access to the GA Handicap system. In addition to supporting golf clubs and facilities, GA has a sharp focus on participation, encouraging growth, increasing diversity, and presenting golf as a sport for all.Given the collaboration and sharing of services already being undertaken, a corporate entity titled Australian Golf Services (AGS) has been formed to appropriately manage and govern these functions. The AGS is an entity jointly owned by GA and PGA of Australia to bring together specialised areas of both businesses to support and grow golf in Australia.About the RoleThis role will sit in the Public Affairs & Marketing team working across both organisations, but will exclusively work with Golf Australias Places to Play and Participation teams, along with the Office of the CEO at Golf Australia, to lead GAs storytelling, communications and engagement with golf clubs and facilities, the golf industry and golf participants.Key Responsibilities and AccountabilitiesThis role will enhance Golf Australias reputation amongst its affiliated clubs, facilities, places to play and other key industry stakeholders through effective communications, ultimately bringing the industry together to inspire more Australians to play more golf.Working closely with the communications, marketing and content teams to drive an aligned message to market, the role will focus on direct and stakeholder communications initiatives such as B2B EDMs and newsletters, industry forums, speech and presentation preparation, thought leadership and direct participant engagement via our owned platforms.Places to Play, Clubs, Communication and Engagement:Execute the Industry and Stakeholder Communications and Engagement plan to increase Golf Australias touchpoints with its affiliated clubs, facilities and Places to Play.Lead a coordinated and strategic approach to engaging with Clubs, Facilities and Places to Play through direct communications, including the management of 12-month content plan.Create high standard, accurate and engaging internal and external communication content including, but not limited to, newsletter content via Mailchimp and Braze, key messaging, factsheets and broader organisational updates.Collaborate with the broader Public Affairs and Marketing team to ensure alignment of activities across Australian Golf for communications to Clubs, Facilities and Places to Play.Represent the organisation at internal and external events as required.Golf Participation Communications and Engagement:Lead direct customer communications for our Participation programs such as MyGolf, Get Into Golf and TeeMates to drive engagement and retention.Focus on the consumer journey and develop an engaging engagement journey for existing participants.Execution of day-to-day communications mapped out in the marketing & communications plan.Play a lead role in delivering the overall promotional plan for participation programs and executing on direct communications initiatives.Industry Stakeholder Communications & Thought Leadership:Lead thought leadership communications for Golf Australias CEO and General Manager of Places to Play and General Manager of Participation.Develop an annual communications plan to increase for industry business partners (Places to Play) involved in the delivery of, and servicing of participation programs and products.Showcase golf as a sport for all and one of Australias largest participation sports through the voice of the CEO.Work collaboratively with the Public Affairs & Marketing Team to deliver engaging EDM content to golf club members.Key RequirementsThe ideal candidate will have a proven track record in developing and executing strategic communication plans that align with organisational objects and engage key stakeholders effectively, as well as having:Tertiary qualified in communications, PR or journalism5+ years experience working in a communications team environmentOutstanding communication skills, written and verbal/presentationKnowledge of sport and golfUnderstanding of the local and international golf news cycle and sports media landscapeKnowledge of emerging digital trendsCreativityPlanning and stakeholder management to bring ideas to realityDay-to-day experience in managing social media channelsAbility to work as part of a teamWe support Equal Opportunity practices and welcome applications from all individuals who are passionate about developing a collaborative and high performing culture.What you will get in returnBe part of the action - Work at the heart of Golf, combining your financial expertise with the energy, passion, and fast-paced environment of a professional sportGain rare experience managing finances in a high-profile and dynamic sectorJoin a supportive team that values fun and collaborationAustralian Golf ValuesWe are committed to creating a culture that enables our employees to thrive, and our Australian Golf Values are at the top of mind in everything we do:-We Welcome Everyone-We are Connected-We are Courageous-We Bring our BestHow to ApplyPlease submit your resume and a cover letter via Seek or here on LinkedIn directlyNote: To be considered for this opportunity you must have:Valid WWCC or the ability to apply prior to employment commencementEnquiries can be sent to Josh Marton (General Manager of Public Affairs and Marketing) via email: josh.marton@golf.com.auSeniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing, Public Relations, and Writing/EditingReferrals increase your chances of interviewing at Golf Australia by 2xSign in to set job alerts for Strategic Communications Manager roles.Melbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 3 days agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 2 days agoMelbourne, Victoria, Australia 4 days agoAssociate Manager, Global Public Relations (Bangkok-based, Relocation Provided)Melbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 2 months agoSenior Digital Marketing Communications ManagerMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 1 week agoManager, Scholarly Communication and Research OutputsBlackburn, Victoria, Australia 1 week agoVolunteer Communications and Engagement ManagerAbbotsford, Victoria, Australia 1 week agoMelbourne, Victoria, Australia A$125,400.00-A$125,400.00 1 week agoManager Security Standards, Compliance and CommunicationMelbourne, Victoria, Australia 4 days agoManager Security Standards, Compliance and CommunicationGladstone Park, Victoria, Australia 1 day agoMelbourne, Victoria, Australia 1 week agoCommunications Officer - 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