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Join to apply for the Associate Director, Brand Strategy role at Department of Creative Industries, Tourism, Hospitality and SportJoin to apply for the Associate Director, Brand Strategy role at Department of Creative Industries, Tourism, Hospitality and SportGet AI-powered advice on this job and more exclusive features.Join Destination NSW, the champion and voice for the visitor economy within the NSW GovernmentClerk Grade 11/12 position with a salary range $145,378 - $168,130 per annum plus superannuationOngoing role located in The Rocks, SydneyAbout the roleThe Associate Director, Brand Strategy plays a key role in delivering and sustaining the NSW and Sydney brand strategy. Reporting to the Director, Brand Strategy and Customer Experience, youll act as a brand custodian ensuring alignment across stakeholders and consistency in how the brand is expressed and experienced. Youll provide strategic input, evaluate marketing and consumer insights, and help shape an integrated brand ecosystem across campaigns, events, and industry engagement. A core part of the role is fostering innovation and exploring new ways to connect with audiences through a digital-first approach, while ensuring all activity aligns with broader business objectives and contributes to the Visitor Economy Strategy 2030 targets.This is a leadership role, with responsibility for coaching and managing a team of brand professionals and embedding a high-performing, collaborative team culture. Youll oversee business processes for the Brand Strategy team, including strategic planning, budgeting, brand governance, and reporting. The role also supports the delivery of key objectives and results by working closely with internal teams, agency partners and industry stakeholders. Youll be guided by our core principles: putting the visitor first, accelerating digital innovation, leading with our strengths, staying agile, and working collaboratively with government and industry.About Destination NSWDestination NSW is the champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions.About YouYoure someone who brings both strategic thinking and practical know-how to brand leadership. Youre comfortable navigating complexity and are experienced in shaping and delivering brand strategies that work across a range of audiences and stakeholders. You take pride in your ability to provide clear, thoughtful advice to senior leaders, while keeping a close eye on detail to ensure high-quality outcomes. Youre proactive, adaptable, and confident working at pace especially when priorities shift or timeframes are tight.Youre also a natural collaborator who builds strong relationships across teams, government, and industry. You bring a creative mindset and are always looking for new and better ways of doing things. Leading and supporting a team comes naturally to you, and youre skilled at creating a positive, high-performing work environment. With experience in managing budgets and working within complex approval processes, youre able to balance big-picture thinking with the day-to-day demands of delivering brand activity in a fast-moving environment.To learn more about the role, please click here to download the role description.How to ApplyYour application must include a cover letter (maximum 2 pages) and an up-to-date resume (maximum 5 pages) that details your capabilities and experience in relation to the above role. Applications must be submitted via our recruitment portal; applications will not be accepted by email.Closing Date: Friday 30 May 2025 (10.00AM)Contact: Sally McRae, Talent Acquisition Partner via recruitment@dciths.nsw.gov.auWorking at the Department of Creative Industries, Tourism, Hospitality and SportAt the Department of Creative Industries, Tourism, Hospitality and Sport we bring vibrancy to NSW by growing our creative industries and workforces, driving strong visitor and night-time economies, ensuring a responsible hospitality sector, and putting arts, culture and sport at the heart of our communities.Together we:Create social and economic opportunities for the stateSupport the creation of jobs across the creative, visitor and night-time economiesPrioritise First Nations artists, stories and cultureEnsure arts, culture and sport are at the heart of every community to be enjoyed and accessed by allDrive visitation through events, campaigns and visitor experience developmentActivate our night-time and creative economies to unlock unique precincts and community spacesDeliver a vibrant and responsible hospitality, liquor, racing and gaming environmentSupport NSWs key Cultural Institutions to ensure access for all, enable community experiences and education and preserve the states diverse cultural assets and history.We believe diversity across our department allows us to be a true reflection of NSW citizens. We are a respectful workplace committed to diversity, equity, and inclusion. If you do require an adjustment during the recruitment process, please notify us on your application form.A talent pool may be created from this recruitment action for ongoing and temporary roles for this role or similar roles that may become available over the next 18 months.Seniority levelSeniority levelNot ApplicableEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesGovernment AdministrationReferrals increase your chances of interviewing at Department of Creative Industries, Tourism, Hospitality and Sport by 2xSign in to set job alerts for Director Brand Strategy roles.Eastwood, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 11 hours agoSydney, New South Wales, Australia A$190,000.00-A$220,000.00 2 weeks agoTrade and Partner Marketing Director, APACSydney, New South Wales, Australia 1 day agoSydney, New South Wales, Australia 1 day agoEastwood, New South Wales, Australia 1 week agoSydney, New South Wales, Australia 6 days agoGroup Digital Director (12 month contract)Sydney, New South Wales, Australia 2 days agoSydney, New South Wales, Australia 2 weeks agoMillers Point, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 6 days agoAssociate Director, Marketing (Bangkok Based, Relocation Provided)Sydney, New South Wales, Australia 2 weeks agoStrategy Director - Culture & ConnectionsSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 2 weeks agoDirector of Digital Marketing (9-month FTC)Castle Hill, New South Wales, Australia A$180,000.00-A$190,000.00 1 day agoSydney, New South Wales, Australia 3 days agoSydney, New South Wales, Australia 5 days agoMarketing & Communications Director - APACSurry Hills, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 4 weeks agoSydney, New South Wales, Australia 1 day agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 4 weeks agoAssociate Digital Director (Performance Media)Sydney, New South Wales, Australia 2 weeks agoDirector, Performance Marketing (Bangkok Based, relocation provided)Associate Director of Operations, Health Consumer MarketingSydney, New South Wales, Australia 5 hours agoWere unlocking community knowledge in a new way. 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