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Direct message the job poster from Bluestone Home Loans Elevating your team, accelerating your career. Sydney, CBD Permanent Full-time opportunity About us Homeownership is the Australian dream, yet the path can be challenging, especially when traditional lending can be strict and unforgiving. Were here to change that. We help borrowers with complex or unique financial situations access the market with confidence when others wont, by providing tailored lending solutions. Enabling brokers to serve a wider range of clients, from self-employed to those with imperfect credit or seeking niche lending options. With 25 years of experience, weve become a trusted leader in Australian lending, known for delivering flexible, innovative, and straightforward solutions that break the mould of traditional lending. At the heart of everything we do is a commitment to support more Australians achieve their dream of homeownership, because we believe everyone deserves the chance to build their future. About the role As Head of Marketing, youll be the driving force behind Bluestones brand presence, broker engagement, and strategic partnerships. Reporting to the CMO, youll lead a small, high-performing team across brand marketing, B2B marketing, events & sponsorshipsdelivering standout marketing initiatives that make Bluestone the go-to non-bank lender for brokers. We are looking for a strong senior Marketer who is innovative and is able to think outside of the box when it comes to strategy, creativeness and design. This person will be confident in their ability to Market, present and contribute to the growth of the Bluestone brand and business. Responsibilities Brand & B2B Marketing Lead the development and execution of Bluestones brand and B2B marketing strategy, ensuring consistency across all channels and touchpoints. Define and maintain brand guidelines, ensuring consistent messaging and visual identity. Conduct market research and competitive analysis to inform brand positioning and strategy. Manage and enhance the online presence, including website optimisation strategies. Events & Sponsorships Oversee the planning and execution of industry events, sponsorships, and activations that strengthen our broker relationships and enhance brand visibility. Identify key industry events opportunities that align with business goals. Develop and execute event marketing plans, including pre-event promotion, on-site activations, and post-event follow-up. Measure and report on the ROI of events and sponsorships. Partnerships Identify and manage strategic marketing partnerships that align with Bluestones business objectives. Cultivate and maintain relationships with key industry partners. Explore and develop co-marketing opportunities to expand reach and drive leads. Monitor and evaluate partnership performance, ensuring alignment with business goals. Content & Campaigns Develop compelling marketing campaigns and content that resonate with our audience and drive engagement. Develop and execute integrated marketing campaigns across multiple channels, including email, social media, and digital advertising. Implement marketing automation tools to streamline campaign execution and improve lead nurturing. Budget Management Develop and manage the annual marketing budget, ensuring alignment with business objectives. Track and report on marketing spend, providing regular updates to senior management. Conduct ROI analysis to evaluate the effectiveness of marketing investments and optimise budget allocation. Implement cost-effective marketing strategies to maximise impact. Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and accountability. Foster and promote a collaborative and innovative work environment, encouraging team members to share ideas and best practices. Performance Tracking Set KPIs and measure the effectiveness of marketing efforts, optimising strategies based on data and insights. Analyse campaign performance and optimize strategies based on data-driven insights. Your Experience Strategic thinking is your superpower, but youre not afraid to get your hands dirty and make things happen. You let your results do the talkingno need to flash a decade of experience when your impact is loud and clear. Youve got the degree, but more importantly, youve got the marketing chops to back it up (especially in financial services, fintech, or B2B). Budgets? You dont just manage themyou make every dollar work like it''s got something to prove. Events, sponsorships, partnershipsyou know how to turn networking into business growth. Youre a natural leader, equally at home inspiring a team as you are wrangling stakeholders. You juggle projects like a pro, keeping multiple priorities in the air without breaking a sweat. Your attention to detail is razor-sharpwhether its a campaign tagline, an event run sheet, or a perfectly placed logo. Relationships matter. You know how to build trust, influence decisions, and bring people on the journey. What makes us a great place to work? Our most important asset is our people. Were committed to investing in our employees and offer a range of holistic perks and benefits to support individual needs. Our supportive and inclusive culture enables our people to grow and learn, to achieve their personal and professional goals, through collaboration and innovation. Some of our benefits include: Employee Assistance Program (EAP) Bluestone Day Bluestone is an equal opportunity employer and welcomes applications from individuals of all backgrounds. Our hiring decisions are based on your experience, skills, enthusiasm, and your future potential in the role. If you feel that you meet some, but not all the requirements above, we still encourage you to apply. If you are invited to an interview, please advise us if you require any reasonable adjustments during the interview process, and what pronouns you use. If you have any further questions, please reach out to us at hr@bluestone.com.au Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing, Public Relations, and Management Industries Loan Brokers and Financial Services Referrals increase your chances of interviewing at Bluestone Home Loans by 2x Sign in to set job alerts for Head of Brand roles. 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