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Join to apply for the Programmatic Lead role at BunningsJoin to apply for the Programmatic Lead role at BunningsJoin us and experience Bunnings from the other side of the counter!Whats in it for you when youre part of our team:Team discount at Bunnings and other Wesfarmers brands including Kmart, Target and Officeworks to name a fewFree standard OnePass membershipAccess to over 100+ exclusive team member benefits across health, shopping, travel and stay, wealth, work and leave12 weeks paid parental leave, regardless of genderFun stuff like annual festive gifts, discounted food and drinks at our Bunnings Cafe, and travelling store team member opportunitiesWere genuinely invested in your career and no matter where you start with us, that pathway is yours to buildAbout The RoleAs a key member of our dynamic in-house media team, you will lead Bunnings'' Programmatic strategy, overseeing the execution, optimization, and innovation of Video, Display, Audio & Programmatic OOH campaigns. Reporting to the Performance Marketing Manager, you will shape our evolving approach to programmatic media, ensuring alignment with business objectives and customer lifecycle while maintaining Bunnings brand values, core pillars, and tone of voice.You will be responsible for quarterly rate negotiations, securing advantageous positions with key media partners to drive maximum value. Collaboration will be central to your success, working closely with the Digital and Marketing Performance team to integrate biddable media marketing strategies that drive campaign effectiveness, audience engagement, and measurable business growth.What''s InvolvedPlanning & creation of Programmatic campaigns across Retail, Trade, Private Label and more.Management of the Programmatic team in supporting on the implementation and ongoing management of biddable media campaignsNegotiation of rate position with digital media partners for Quarterly planningManaging campaign set ups and optimisations across various platformsManaging and optimise campaigns to harmonise with search and social channels to deliver optimal campaign performance, ROI and user experienceWorking with the wider digital marketing & analytics team to design and implement seamless digital experiences for customers across paid and owned channelEnsuring brand safety, data compliance, and best practices across all programmatic campaignsBuilding relationships with digital publishers, DSPs, technology vendors, and data partners to foster innovationKeep up to date with top key industry trendsWho Were Looking ForWe are seeking a strategic, analytical, and results-driven leader with a passion for programmatic media and digital marketing. You thrive on data-driven decision-making, enjoy collaborating across teams, and can effectively negotiate with media partners to drive impact.Your ability to juggle multiple priorities in a fast-paced environment, optimize campaigns, and align media strategies with broader business objectives will be essential. Strong communication skillsboth written and verbalwill help foster relationships with internal and external stakeholders, ensuring seamless execution and innovation across the programmatic landscape.Youll NeedTertiary qualification in Marketing or a relevant field.4-6 years'' experience in Biddable Media / Programmatic strategy and campaign execution.An understanding of customer journey marketing, including CRM and personalisation.Experience in the retail industry is preferredKnowledge of ACCC, NZCC, Fair Trading & Consumer LegislationYoull be part of a workplace where youll feel like you belong.Bunnings strives to ensure everyone is treated fairly and our team are committed to supporting you at any stage of your recruitment journey. Be sure to let us know if you require an adjustment and we can provide the most appropriate support for you. If you have the experience, skills and a passion to grow but don''t necessarily nail every single point in the job description, please still apply. Contact us at jobs@bunnings.com.au and a member of the team will be in touch.About UsBunnings is the leading retailer of home improvement and lifestyle products in Australia and New Zealand. Were a major supplier to project builders, commercial tradespeople and the housing industry operating from a network of stores, trade centres, frame and truss sites and online.By joining our passionate and diverse team, youll have the opportunity to grow, develop, have fun and make a positive difference to our customers and the communities where we live and work. If youre ready to roll up your sleeves and build something great together, apply today.Please note if you are offered a role with us, background checks may be required. This can include police, employment and qualification checks. If a police check search returns a criminal record, Bunnings will assess whether the record impacts your ability to perform the key requirements of the role.Seniority levelSeniority levelNot ApplicableEmployment typeEmployment typeFull-timeJob functionJob functionOtherIndustriesRetailReferrals increase your chances of interviewing at Bunnings by 2xGet notified about new Lead jobs in Melbourne, Victoria, Australia.Melbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 6 days agoMelbourne, Victoria, Australia 6 days agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 week agoTeam Leader Partnerships, Engagement and PathwayBroadmeadows, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 14 hours agoMelbourne, Victoria, Australia 2 days agoMelbourne, Victoria, Australia 2 days agoTeam Leader, Customer Service OperationsMelbourne, Victoria, Australia 1 week agoTeam Leader - Library Customer ExperienceDandenong, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 week agoSouth Melbourne, Victoria, Australia 2 days agoMelbourne, Victoria, Australia 1 week agoFreelance English Content Writer - AI TutorMelbourne, Victoria, Australia 4 days agoMelbourne, Victoria, Australia 6 hours agoDirector, Campaigns, Governance and ResearchMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 week agoWere unlocking community knowledge in a new way. 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