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Join to apply for the Senior Manager Brand and Marketing role at Heartland Bank AustraliaJoin to apply for the Senior Manager Brand and Marketing role at Heartland Bank AustraliaWere excited to offer a fantastic opportunity for a Senior Manager Brand & Marketing to join the Heartland Bank Australia team.What Youll Do:Youll take the lead in shaping the customer brand and marketing strategy for Heartland Bank Australia, focusing on our unique consumer and agribusiness products and services. Your goal will be to enhance customer value, boost brand loyalty, and drive engagement through innovative campaigns and initiatives.Key Responsibilities:Develop and implement brand strategies and go-to-market plans, collaborating with partner agencies on creative executions.Define target audiences, positioning, and KPIs for go-to-market campaigns to drive engagement and growth.Regularly engage with leadership and stakeholders, presenting marketing strategies, plans, and key findings.Lead and develop a high-performing team, creating a centre of excellence in brand and marketing.Does This Sound Like You?You have a strong background in marketing ideally within a financial services environment. You thrive in an ever-changing environment, are passionate about collaboration, and excel in translating data into actionable insights. Youre ready to take on new challenges and lead innovative marketing initiatives to deliver outstanding results.Youre a Pro with:Tertiary qualifications in a business-related field, ideally with a focus on marketing or PR/communicationsProven expertise in briefing agencies and managing complex campaigns to drive audience engagement and direct sales.Strong leadership skills, with a track record of fostering a positive, high-energy team culture and managing team performance.Experience in brand development and management, delivering impactful brand campaigns and messaging.Knowledge of the reverse mortgage or agriculture market is a plus.Exceptional presentation and communication skills, with the ability to pitch innovative ideas to both internal teams and external stakeholders.Proficiency in the creative briefing process and working with creative partners to bring concepts to life.A bit about us and what we doAt Heartland Bank Australia, we focus on providing Australians with specialist banking products that are the best or only of their kind. We do this digitally so our customers can spend more time on the things that matter most - instead of waiting in a queue to speak with someone at a bank.We''re well-established in Australia and have been serving Australians since 1971. We''re the leading provider of reverse mortgages and of specialist livestock finance. We''re part of the Heartland group of companies which has more than 145 years of experience in financial services. Heartland is listed on the New Zealand and Australian stock exchanges (NZX/ASX: HGH)Can you see yourself here?Our values define who we are. We''re innovative and always evolving. We work together as one team and have big ambition. We offer real opportunities for learning and career development. You can also get involved in driving change through our internal groups, including our rainbow committee, Growing Families, wellbeing and sustainability groups.Our perks include flexible working, regular team social activities and events, flu vaccinations and more.Diversity & inclusionAt Heartland, we''re proud to celebrate the many characteristics that make us different. We''re committed to improving the inclusiveness of our workplace, enabling our people to be authentic and helping us better understand and respond to our customers.We''re an equal opportunity employer and we strongly encourage everyone to apply. Let us know if you need support throughout the application or interview process including a sign language interpreter or speech-to-text reporter. Feel free to share your pronouns in your application.Keen to learn more?To learn more about Heartland, check out our website heartlandbank.com.au or follow us on LinkedIn linkedin.com/company/heartland-bank-AustraliaPlease note you must be eligible to work in Australia.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing, Public Relations, and Product ManagementIndustriesFinancial Services and Marketing ServicesReferrals increase your chances of interviewing at Heartland Bank Australia by 2xGet notified about new Marketing Manager jobs in Melbourne, Victoria, Australia.Melbourne, Victoria, Australia 3 weeks agoMelbourne, Victoria, Australia 2 weeks agoMoorabbin, Victoria, Australia 2 days agoCremorne, Victoria, Australia 2 weeks agoVP, Head of Marketing, Australia New Zealand & South PacificMelbourne, Victoria, Australia 3 weeks agoMelbourne, Victoria, Australia 2 weeks agoMoorabbin, Victoria, Australia 1 month agoRichmond, Victoria, Australia 1 month agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia A$110,000.00-A$120,000.00 2 weeks agoSouthbank, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 6 days agoDocklands, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 5 days agoMarketing Manager, Growth Marketing, ANZMelbourne, Victoria, Australia 2 days agoCremorne, Victoria, Australia 4 weeks agoMelbourne, Victoria, Australia 2 days agoMelbourne, Victoria, Australia 1 week agoSouthbank, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 3 weeks agoMelbourne, Victoria, Australia 3 weeks agoMelbourne, Victoria, Australia A$100,000.00-A$120,000.00 2 weeks agoMelbourne, Victoria, Australia 9 hours agoMelbourne, Victoria, Australia A$120,000.00-A$150,000.00 2 weeks agoMelbourne, Victoria, Australia 3 weeks agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 2 days agoMelbourne, Victoria, Australia 1 month agoMelbourne, Victoria, Australia A$125,000.00-A$140,000.00 2 weeks agoMelbourne, Victoria, Australia 5 days agoWere unlocking community knowledge in a new way. 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