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Join to apply for the Senior Marketing Manager role at Kolmeo16 hours ago Be among the first 25 applicantsJoin to apply for the Senior Marketing Manager role at KolmeoGet AI-powered advice on this job and more exclusive features.Direct message the job poster from KolmeoPeople & Capability @ Kolmeo | Caffeine powered Our storyThere are some big, juicy problems in property management that need to be solved. In the time it takes you to read this job ad, 21 tenants will be approved for a rental property, giving property owners, new tenants, and property managers new relationships to manage. How do we make this experience not only frictionless, butfun, for everyone?Kolmeo''s mission is to revolutionise the way people think about renting, owning and managing property, and really listen to our customers and their needs - better streamlining of payments between tenants and owners, automating the day-to-day time consuming stuff, and saving property managers time. Since 2020, weve seen more than THREE BILLION dollars in payment transactions soar across our platform More than 469,417 workflows tasks have been ticked off (our users are productivity obsessed) Oh, and did we mention in 2023 we won a prop-tech award?With more than 15 years of adventures in prop-tech, Kolmeo gives real estate agencies around Australia the right tools and technology to perfectly balance the tenant, owner, and property manager relationship. In fact, we used to BE the customer - a prop-tech company born out of property management - so we intimately understand their joys and sorrows (and our customers are at the heart of everything we do).So whats the gig?Kolmeo is on the hunt for a Senior Marketing Manager to work closely with the Executive Manager Growth, and partner with key cross-department stakeholders to design and deliver high-impact marketing campaigns that drive awareness and high engagement, and generate leads. They bring sharp judgement and the confidence to run with opportunities as they emerge, moving seamlessly between high-level planning and hands-on delivery.Taking full ownership of the marketing strategy, while managing, coaching and mentoring one direct report, they are responsible for building and executing full-funnel marketing to drive measurable growth, brand consistency, positioning, and messaging across all touch-points, marketing automation, conversion tracking, and more.A day in the life of a Senior Marketing Manager:Design, execute, and optimise end-to-end marketing campaigns across digital, paid, owned, and earned channelsBuild and manage automated marketing workflows in HubSpot, including lead nurturing, scoring, and segmentationLead go-to-market (GTM) initiatives for new product features in partnership with Product and SalesSupport sales enablement with collateral, battle cards, and campaign assets tailored to buyer personasLead, mentor and coach your Marketing Coordinator direct reportOversee external vendors and agencies to support campaign delivery on time and on budgetUse performance data to test, iterate, and optimise campaigns for ROI and conversion.Create and manage SEO-optimised content that drives traffic and conversions.Develop messaging, content, and creative for landing pages, emails, social, and paid media.Own campaign strategy and execution from planning to post-campaign analysis.Manage sponsorships and strategic partnerships that elevate the Kolmeo brandCoordinate Kolmeos presence at industry events, including sales team attendance and exhibit planningArrange for Kolmeo executives to speak at relevant industry events and conferencesEnsure consistency of brand andmessaging across all touch-pointsManage the Marketing budget to within approved limits.To hit this job out of the park, you must have:Bachelor of Business - Marketing Management or equivalent degree6+ years of B2B marketing experience, ideally in SaaS or technology environmentsDemonstrated success in planning and executing full-funnel, multi-channel marketing campaignsProven experience in using Google Analytics, LinkedIn ads, Adobe Creative Cloud Suite, and campaign dashboardsProven successful experience in managing external digital marketing agency relationshipsExperience building and optimising landing pages using CMS or marketing platformsFlexibility for travel, including interstate, if requiredFamiliarity with performance marketing metrics such as CPL, CAC, pipeline influence, and MQL-to-SQL conversionStrong and engaging content development experience including writing for web, email, ads, and social mediaDeep understanding of demand generation tactics including paid media, SEO, and email marketingMid-to-high proficiency in use of HubSpot for email marketing, automation workflows, lead scoring, and CRM integration.Jump to the top of the list if you also have ("nice-to-have''s"/non-essentials):Marketing experience in property or real estate domainAbility to demonstrate managing multiple campaigns simultaneously while maintaining high attention to detailProject management app skills and experience using tools like Asana, Trello, or similarExperience in using TaboolaProven excellent stakeholder management skills, especially collaborating across internal Product, Sales, and Customer Experience teamsExperience in A/B testing, campaign experimentation, and data-driven decision-making.Your life isnt set in stone, so why should work be, too?Were a team of property management specialists and tech-xperts, mostly based in Melbourne but working all around Australia and internationally. When it comes to where and how we work, flexible is our middle name. So whether youre a morning person, night owl or a school drop-off legend, well empower and support you to manage your energy, not your time!Lets get social:Fun matters is one of our company virtues for a reason! Clink glasses with coworkers at Friday arvo drinks, and enjoy on-and-off-site events like digital escape rooms, painting classes, mini golf, or VR sword-fighting competitions! Got an idea? Were all ears.Recharge Days: Score a bonus paid day off every quarter because recharging is just as important as charging on with the work!Birthday Leave: Birthdays are about celebrations, cake, good vibes... and relaxing. So why not take an extra paid day off as our birthday gift to you? (Sorry, we didn''t have time to wrap it )Learning & Development: Dive into Kolmeo''s learning ecosystem to access dedicated learning, customised Kolmeo training programs, and paid LMS platforms so you can develop and boost your awesome personal and professional skillsRewards & Recognition: Shout your fellow Kolmeans a free coffee from a range of rewards while having your own hard work recognised and rewarded. Celebrate each others successes!Genuine support: Were proud to offer confidential counselling EAP services for personal or work-related matters, so you know youre always supported and never alone.Throw your hat into the ring!Now that you have the gist of who we are and what we''re about, wed love to hear from you. So if it feels like fate, hit that Apply button to send us your updated CV and please include a cover letter telling us a little about the person behind the CV!Weve got BIG plans and are bursting with ambition, but theres just one thing missing: YOU. Will you accept this rose and join Kolmeo?Our DEI MissionWe know how painful it can be to endlessly scroll through ads, only to stumble on that one skill or experience we''re chasing that youdon''t have (even though the rest of the job ad seems like it was written for you!)If you dont tick all the boxes, dont let that hold you back. Many underrepresented groups often dont apply for jobs because of that, which breaks our hearts.If this job ad speaks to you, be bold and hit apply!Questions?Drop into our talent@kolmeo.com inbox with any questions - we look forward to hearing from you!Thanks recruiters, but we''ve got this one covered. 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