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Add expected salary to your profile for insightsOur ClientWe are partnered with an award-winning industry superannuation fund with deep 25 + year history. Our clients goal is for members to achieve the best possible retirement outcome they can.This brand-new role as Head of Marketing will be responsible for building and deliver a marketing strategy to drive brand value, support business growth, and enhance member outcomes.Key Responsibilities:Develop the annual marketing plan, including acquisition, retention and engagement programs aligned to member segments and business priorities;Prioritise marketing activity based on alignment with business strategy, business needs, ROI and capacity;Oversee the planning and delivery of omnichannel marketing campaigns;Oversee the digital marketing strategy, including organic and inorganic solutions, SEO strategy and campaign landing pages and member journeys are effectively integrated into the website ANDRegularly report on campaign and media ROI, adjusting plans as needed to meet commercial objectives.Key Requirements:Proven experience in leading a marketing function with strong commercial outcomes;Strategic thinker with the ability to convert strategy into action.Deep understanding of B2C marketing solutions;Deep understanding of omnichannel marketing, digital performance, and lifecycle marketing;Strong leadership and team development capability;Comfortable with reporting, dashboards, and using insights to inform decisions;Highly organised with strong project management skills ANDExperience in financial services or member-based organisations is desirableThis is a rare opportunity for a Melbourne-based senior marketing professional to build and uplift the marketing function of the fund. A great opportunity to grow a career within a industry superannuation organisation while leading a team of marketing professionals.This critical role will have a direct impact on the funds growth and member outcomes.If you are interested in applying, please apply directly to the link or by contacting Julia Thorpe on 0412-123-543 .#SCR-julia-thorpeHow do your skills match this job?How do your skills match this job?Sign in and update your profile to get insights.To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory. #J-18808-Ljbffr