Job Title

Join to apply for the Senior Product Marketing Manager role at Xero. At Xero, were here to help you supercharge your business by automating routine tasks, surfacing actionable insights, and connecting businesses with the right data, advisors, and apps. Our goal is to make life better for small businesses and build a stronger economy that can change the world. How youll make an impact: Product Marketing at Xero is in an exciting and high-growth phase. You will work closely with Product and Go-To-Market teams to align customer needs with product initiatives, delivering differentiated value efficiently and effectively. You will become the go-to expert on customer needs and product value, monitor market and competitor responses, and collaborate with stakeholders across the business including product management, design, and go-to-market teams. What you''ll do: Conduct market, competitor, and customer research to understand the markets and customer pain points. Consolidate insights to identify market opportunities and integrate them into marketing plans. Define target audiences and segments, including Serviceable Available Market, using insights from product and customer teams. Collaborate to define and maintain compelling Customer Value Propositions (CVPs) and develop supporting assets like messaging frameworks and product playbooks. Communicate product release calendars and describe product value in customer terms. Work with customer teams to brief product initiatives, plan launches, and ensure clear communication of product value externally. Create internal briefing and sales enablement assets to support teams. Identify opportunities to grow product adoption, usage, and retention through research and analytics. Lead in-product lifecycle marketing strategies and executions, including in-product communications. What you''ll bring: 5+ years in product marketing or marketing roles. Experience working in a global, agile environment with product management and development teams. Proven experience in developing product strategy, positioning, and messaging. Strategic thinking, independence, and ability to work in a fast-paced environment. Strong project management, creativity, and problem-solving skills. Excellent communication, analytical, and business strategy skills. Experience with issues management and articulating compelling propositions. Ability to handle pace and ambiguity typical of a tech environment. Passion, authenticity, diplomacy, and drive. Why Xero? We offer generous paid leave, health and wellbeing benefits, insurance, wellbeing programs, employee resource groups, parental leave, share plans, flexible work, career development, and more, reflecting our commitment to our people. #J-18808-Ljbffr