Job Title

Integrated Brand Experience Manager page is loadedIntegrated Brand Experience ManagerApply remote type Hybrid locations AUS-New South Wales-Sydney time type Full time posted on Posted 2 Days Ago time left to apply End Date: June 10, 2025 (8 days left to apply) job requisition id R129727Job Description:Are you ready to lead the future of omnichannel marketing for some of Australias most iconic food brands including MasterFoods, Bens Original, and Dolmio?Mars Food Australia is looking for an Integrated Brand Experience Manager to join our high-performing team based in Sydney.This newly created role leads the shopper marketing strategy in-store and online across our full brand portfolio. Youll shape the strategic direction for omnichannel marketing, create the Retail Media vision, and integrate commerce into our brand, media, and communication journeys.Working closely with Sales and Marketing, youll also manage agency partnerships across media, shopper, and retail within our integrated agency model. This role is key to driving eCommerce growth, improving shopper ROI, optimising Retail Media spend, and elevating the overall brand experience.What youll doStrategy & Planning Set the strategic direction for omnichannel marketing and retail media, integrating commerce into brand and media strategies.Activation & Execution Lead impactful in-store and online activations, including the Perfect Digital Store rollout and Test & Learn initiatives.Agency & Partner Management Manage agency relationships (shopper, digital, media, and retail) and lead the development of customer initiatives.Measurement & Improvement Oversee campaign measurement, reporting, and continuous improvement in omnichannel marketing.Collaboration & Capability Building Partner with internal teams to support customer plans and deploy digital tools that enhance omnichannel capability.Who are we looking for?A tertiary qualification in Business, Marketing or related field (or equivalent experience).Proven experience defining shopper marketing and eCommerce strategy and vision.A track record of delivering impactful shopper marketing programs that drive results.Strong understanding of the FMCG and grocery retail landscape in Australia.Expertise in retail media, both online and in-store, with a clear view on how to integrate it into broader brand strategies.Advanced analytical skills able to turn insights into clear, commercial actions.Experience leading agency partners and influencing internal and external stakeholders with confidence and credibility.What can you expect from Mars?Work with diverse and talented Associates, all guided by the Five Principles.Join a purpose-driven company striving to build the world we want tomorrow, today.Best-in-class learning and development support from day one, including access to our in-house Mars University.An industry-competitive salary and benefits package, including company bonus.Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.About UsMars is a family-owned business with more than $35 billion in global sales. We produce some of the worlds best-loved brands: M&Ms, SNICKERS, TWIX, MILKY WAY, DOVE, PEDIGREE, ROYAL CANIN, WHISKAS, EXTRA, ORBIT, 5, SKITTLES, BENS ORIGINAL, and COCOAVIA. Alongside our consumer brands, we proudly take care of half of the worlds pets through our nutrition, health and services businesses such as Banfield Pet Hospitals, BluePearl, Linnaeus, AniCura, VCA and Pet Partners. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles Quality, Responsibility, Mutuality, Efficiency and Freedom inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow. #J-18808-Ljbffr