Job Title

Fixed-Term (until 31.07.2026), Full-TimeGlobal Brand and Marketing DirectorateCQUniversity Melbourne, Sydney, Rockhampton or BundabergHigher Education Worker Level 7Total Remuneration $117,129 to $127,380 pa (including salary of $98,976 to $107,638 plus 17% superannuation and leave loading)Join an organisation with an unbreakable belief that quality education, training and research should be available to everyone regardless of background, location or life circumstances.Working at CQUniversityCQUniversity is seeking an experienced Digital Specialist Performance and Optimisation to join our high-performing Digital Experience Team, as part of the Global Brand and Marketing Directorate.If youre eager to lead digital projects, drive data-led marketing outcomes, and implement strategies in an ever-evolving digital landscape - we want to hear from you.This is a critical role responsible for managing CQUniversitys digital analytics and paid search (SEM) performance, with a strong focus on campaign optimisation and delivering insights that guide strategic decision-making. Youll lead key initiatives such as audience segmentation, performance reporting, and testing frameworks, and work closely with colleagues across marketing, IT, and external agencies.As part of your work, youll contribute to the development of digital analytics best practice frameworks and help shape the future of CQUniversitys digital marketing capability, including solutions for a cookieless future. Join us in shaping impactful digital experiences and driving data-led marketing outcomes at one of Australias most engaged universities.Be Rewarded17% superannuation (with the choice to join an award-winning superfund)6 weeks annual leave (incl. Christmas and New Year closure)10 days personal/sick leave, plus 5 days carers leave7.25 hours engaged service leaveFantastic professional and career development opportunitiesAccess to an Employee Assistance Program and Fitness PassportPosition RequirementsProven experience developing and delivering analytics strategies that align with organisational goals and industry changes.Deep understanding of analytics platforms, such as GA4, GTM and Looker Studio.Experience in delivering high performing SEM campaigns across Google Ads.Ability to lead a multidisciplinary team and manage complex digital initiatives across SEM and analytics.Strong understanding of analytical solutions such as CAPI, cross domain tracking and UTMs.Exceptional communication and stakeholder engagement skills, with the ability to advocate for user needs and influence decision-making.Position DescriptionFor further information about this position, please refer to the Position Description.Apply today for a career that changes livesApplications Close: 11:59pm, Sunday, 15 June 2025Job Requisition ID: 6122The internal title for this position is Digital Specialist Performance and Optimisation.When submitting your application, please include: Your Current CV or Resume, and a 1-2 page Cover Letter highlighting your relevant skills, experience and suitability for the position. Please note, applicants for the position must have full time work rights.CQUniversity is an equal opportunity employer and welcomes diversity in the workplace. Aboriginal and Torres Strait Islander people, and CQUniversitys domestic and international student graduates with post-study work rights are encouraged to apply.Work Rights: Visa sponsorship is not available for this position. Candidates must hold the full rights to work in Australia to be considered for this appointment.#HEW7 || || || Keywords: Conversion | Attribution | CRO | Martech | Data Visualisation | Customer Journeys | UX Optimisation | A/B Testing | Campaign Optimisation | Audience Segmentation | Performance Metrics | Digital Attribution | Programmatic Advertising | Marketing Automation | KPI Tracking | Strategic Thinking | Data Governance | Privacy Compliance | Reporting Dashboards | Growth Marketing Manager | Digital Marketing Manager | SEM Manager | Paid Media Specialist | Digital Analyst | Web Analytics Manager #J-18808-Ljbffr