Job Title

The H. Parsons Group (HPG) is a 100% Australian and family-owned business founded in 1893. Employing over 80 employees in the Illawarra and Shoalhaven, our company operates in multiple verticals including funeral services, weddings (and other events), catering, information technology, and e-commerce platforms.As a result, we are a nimble, fast-paced business where no two days are the same.Join our tight-knit team as Head of MarketingAre you an experienced marketing professional who can confidently guide strategy, manage a team, and get hands-on with tools when needed?Were looking for a dynamic and strategic Head of Marketing to lead the marketing function across all HPG brands. With operations stretching from the Central Coast to the Shoalhaven and over 10 active websites, this is a critical senior leadership role responsible for brand performance, strategic growth, and market impact.Reporting to our General Manager and working closely with the Executive Leadership Team, youll play a key role in shaping the future of our diverse portfolio of brands and business units. Youll oversee a team of five (5) marketing and technology professionals, with a strong focus on growing market share, strengthening brand awareness, and driving innovation across digital and traditional channels.Were seeking an autonomous, solutions-oriented, people-first leader who is customer-focused, commercially savvy, and passionate about pushing boundaries. Youll be someone who challenges the status quo, inspires their team, and drives continuous improvement across everything we do.Why work with us?We are a diverse workplace with inclusive practicesWere a locally owned business with deep connection to the local communityWe donate thousands of dollars to local charities and organisations each year through sponsorships and have policies in place to support fellow local businesses wherever possible.Join a progressive company with strong commitments to environmental sustainability and social responsibility.Enjoy access to industry best practice training, a range of support programs, and a barista-made, company appreciation coffee on us every Friday!Some of your key responsibilities will include:Managing the overall marketing strategy and associated budgets for all HPG business units including campaign creation and executionLeading a team of marketing and technology professionals to drive revenue across a variety of business units and revenue streamsWorking directly with the executive leadership team, you will report on key campaigns and projects and utilise business data to assist in driving the strategic direction of the business.Stakeholder management with third-party agencies, suppliers, and partnersLeading the development and implementation of integrated marketing campaigns across multiple channels, including paid and organic search, social media, web, TV, radio, print, and out-of-home.Overseeing reporting for all marketing activity, including customer journey mapping, data analysis, and lead managementSeeking out new partnerships, campaigns, and tactical projects to maintain HPGs brand awareness and drive market shareYou will need:At least 5 years experience in a mid-senior level marketing roleExperience leading a marketing teamQualification in marketing or communications (or similar relevant field)Strong project management skills - our diverse portfolio of brands and business units requires a marketing leader who can juggle multiple priorities simultaneouslyConfident communication skills - youre a marketing leader who isnt afraid to speak up, ask questions, and go against the status quo #J-18808-Ljbffr