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Full-time / Permanent roleHybrid (mix of WFH and in-office)Melbourne, Sydney, Brisbane, Adelaide location preferred.Does a competitive salary package with bonus company stock, flexible hybrid work, 5 wellness days/year, up to 90 days/year working from anywhere in the world, Bonus flexible benefits package of $1250/year and a fantastic team culture spike your interest?AlayaCare are seeking an individual experienced in both running Demand Generation campaigns & Digital Marketing within a SaaS environment to join our Marketing team.About AlayaCareAlayaCare are a fast-growing scale-up with a presence in Australia, Canada and the United States, who are revolutionising the way aged and disability care is delivered. Our software offers a complete technology solution for residential and community care organisations.We have an open and transparent culture, our teams are highly diverse, and we are committed to a workplace where we all feel that we can be ourselves.About the roleReporting to our Director of Marketing ANZ, the Demand Generation Specialist plays a pivotal role in driving demand for our SaaS products through the execution of campaigns & other B2B demand generation programs.The overall objective of the Demand Generation role is to;Design and execute multi-channel B2B Demand Generation campaigns (email, digital ads, webinars, events) to drive awareness and qualified leadsManage digital advertising and paid media (LinkedIn, Google Ads), including budgeting, targeting, and performance optimisationCollaborate cross-functionally with Sales as well as other Marketing team members and external partners on co-marketing campaigns and lead nurturing initiativesDrive top-of-funnel lead generation and support the sales pipeline through aligned campaigns and contentTrack, analyse, and optimise campaign performance to improve ROI and lead conversionSupport content and email marketing efforts, including campaign execution, template creation, and engagement analysisLeverage data and insights to inform strategic decisions and continuously improve demand generation outcomes.What we''re looking for in a Demand Generation Specialist;3-5 years experience in a Digital Marketing role, ideally with Demand Generation experience in a scale-up SaaS businessMarketing qualification or equivalent experienceHands-on experience with Google Ads, Analytics, Tag Manager, HubSpot &/or SalesforceSkills in analysing data and processes to drive marketing efficiency and performanceStrong multitasking, communication, and collaboration abilitiesA highly organised, detail-oriented, and self-motivated candidateA customer-focused individual with a passion for continuous learning and improvement.It would be a bonus if you also have:Knowledge of the aged & disability care industries in ANZFamiliarity with the Software Development Life CycleExperience developing account-based marketing (ABM) strategies to target and engage key accountsIf this sounds like you, apply today! As well as joining a great culture and a market leading company, you will be well placed to make a positive difference in the aged care sector in Australia and New Zealand.What we offer:Competitive salary package including generous company stock for all employeesFlexible hybrid work (from our offices, from home)5 wellness days off per year to relax and promote mental healthUp to 90 days per year working from anywhere in the worldFlexible benefits bonus package of $1250 per yearCompany paid parental leave and volunteer leaveTeam lunches and events, and health and wellness activitiesAn open and transparent cultureA chance to make a meaningful difference for clinicians providing care on the front lineA foot in the door to the rapidly expanding home care technology industry.Better outcomes, better belongingHaving a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity, Equity, Inclusion, Belonging, and Accessibility within AlayaCare''s policies, total rewards offerings, discussions, learning & development programs, and community partnerships. All qualified applicants will receive equal consideration.If you require accommodation as part of the recruitment and selection process, please reach out to hr-anz@alayacare.com. Please note, we do not accept unsolicited headhunter or agency resumes. #J-18808-Ljbffr