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We''re REAWith bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you''re at on your property journey, we''re here to help with every step whether that''s finding or financing your next home.Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, were proud to have been named in Australias Top 5 Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.Where the team fits inThe Senior Manager GTM Role sits within the Customer Excellence team, a team focused on driving our customers success by delivering exceptional value through tailored marketing, research and events programs. This team forms part of the Customer group, headed up by Kul Singh.Reporting into the Head of GTM, the Senior Manager GTM will lead and develop the GTM strategy and integrated plan for the residential and commercial areas of REA, with a focus on owning (planning and delivery) the Property Advertising portfolio. Driving GTM programs to drive awareness, acquisition, usage and retention of our products, reach revenue targets and maintain customer sentiment. In this role, youll experience interesting, challenging and varied work while helping us solve problems creatively and bring new ideas to life.What the role is all aboutWhile theres a good chance no two days will be exactly the same, the core responsibilities of the role include:Developing the FY GTM strategy and plans for our Commercial and Resi markets, leveraging new technology, insights from the market, customers and sales and a deep understanding of business objectivesWorking closely with product, marketing and sales enablement teams to alignobjectivesand bring products to market, and drive initiatives through the sales channelDeeply understand the needs of REA Group customers and competitive offerings, and driving product positioning that supports those needsLeading and developing five direct reports Senior GTM Managers who will focus on the Agency Marketplace, Agency Services and Consumer areas of our businessBeing an internal voice and champion of the customerDevelop and deliver best practice GTM ways of working playbooks, ways of work, performance reporting.Establishing and driving the business forward by leading various GTM working groupsTracking and maintaining Commercial and Resi marketing OKRsUnderstanding all segments in granular detail and connecting with them across our channelsHaving a line of sight to marketing and sales enablement strategies and work, so that it is aligned to GTM plan.Who were looking for12+ years of marketing experience and 5+ in B2BA passionate leader, with proven experience building high performing teams and developing othersAnalytical, data-driven, detail-oriented nature. Loves and thrives working with numbers.Scrappy and relentless drive to measure, optimise and improve resultsProven experience thriving and succeeding in fast-paced high growth environment across multiple segmentsA great communicator, able to liaise with stakeholders form all functions, at all levelsStrong project management skills, from concept to executionWith a sound understanding of drivers of performance across internal and external marketing channels, to drive acquisition, engagement and retentionThe REA experienceThe physical, mental, emotional and financial health of our people is something well never stop caring about. This is a place to learn and grow.A hybrid and flexible approach to workingFlexible leave options including, birthday leave and purchase additional leaveFlexible parental leave offering for primary and secondary carersOur Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Caf donates 100% of revenue to charityHackdays so you can bring your big ideas to lifeOur commitment to Diversity, Equity, and InclusionWe are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more eective and fuel disruptive thinking. If you''ve got the skills, dedication and enthusiasm to learn but don''t necessarily meet every single point on the job description, please still get in touch.Like a lot of companies, we have perps out there who like to phish and have had a few recent instances of people pretending to be from REA and making offers of employment, on the condition that they transfer money for security checks.Our Marketing teams partner with the business to build personalised, lifelong relationships with our consumers and customers.Our corporate headquarters in Melbourne is a bright open space, open to possibilities. #J-18808-Ljbffr