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Job Title


Senior Marketing Manager, Kit


Company : x15ventures


Location : Sydney, Australia


Created : 2025-06-12


Job Type : Full Time


Job Description

Join to apply for the Senior Marketing Manager, Kit role at x15venturesJoin to apply for the Senior Marketing Manager, Kit role at x15venturesWere Kit, built by CommBank an earning-and-learning, mindfully-spending, money-mastering app and prepaid card for kids.We are a diverse team of product managers, designers, marketers, engineers, risk managers and customer service gurus. And were working together to deliver the future of financial capability for young people living in Australia.We''re looking for smart people who think differently and want to create products that result in future generations of financially confident, capable and resilient citizens thriving in the new world of money.Where would you fit?You would be working collaboratively with a passionate, purpose driven and product proud Marketing Team and this role will report to Chief Marketing Officer, Kit.This role is all about driving brand and growthhelping shape and execute multichannel campaigns that speak directly to our key customer segments. You''ll create standout lead-gen and thought-leadership content, build demand-driving social and community programs, and craft conversion-focused content. Youll lead and coach a Marketing Coordinator and collaborate closely with internal teams, agency partners, and vendors to keep things moving. Plus, youll stay sharp on market trends, ensuring our brand and acquisition strategies are always optimised for impact.Day to Day you will:Support CMO in developing compelling, multichannel brand and acquisition programs and campaigns, ensuring consistent and compelling brand messaging across all channels that target our key customer segments and drive measurable resultsDevelop a suite of brand and demand building lead generation and thought-leadership contentDevelop and optimise demand conversion content and campaigns including explainer how-to videos, customer stories/testimonialsBuild out a Content & Community building program particularly in social media attracting parents from our key customer segmentsPeople leadership of a Marketing Coordinator and indirectly various internal/external stakeholdersFoster and maintain strong relationships with product team, the broader internal team, x15 Core, CBA as well as agency partners and vendorsOversee continuous improvement and always-on optimisations to core always-on brand and acquisition campaignsUndertake continuous analysis of competitive environment and consumer trends, keeping the wider business informed.Experience we are looking for:Deep brand and content marketing experience, ideally in consumer fintech or high-growth businesses. (Typically 7+ years experience)Hands-on, results-driven approach with a creative and strategic mindsetStrong B2C and app marketing expertise, including campaign development across digital (Google, iOS, UAC), eDM, content, and PRBonus if you have experience managing traditional and digital paid media channelsRecent experience developing content for AEO and optimising demand conversion campaignsProven success in social media marketing, including Meta campaign creation, management, and optimisationSkilled in content creation, activation, and distribution across relevant channelsStrong eye for design and flair for writing with a passion for creativityExceptional stakeholder management, communication, and presentation skillsStrategic thinker with outstanding project management, multitasking, and decision-making capabilitiesProficiency in marketing tools such as GA4, SEMrush, HubSpot, Branch.io, Meta Business Manager, Heatseeker, or OptimizelyFinancial acumen with experience running projects efficiently, on time, and on budgetBachelor''s degree or higher in Business or MarketingWhy Join Us?Enjoy a flexible and dynamic start-up environmentWe nurture a safe space for our people to show up as they are!Competitive salary and bonus structureOpportunities for professional growth and developmentAccess to the best in class benefits that CommBank offers.Research shows that people from underrepresented backgrounds sometimes hesitate to apply for roles if they don''t meet every requirement. If this is you, dont worry - we still encourage you to apply. 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