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Job Title


Assistant Manager, Marketing Planning


Company : Malaysia Airlines


Location : Melbourne, Australia


Created : 2025-06-13


Job Type : Full Time


Job Description

Join to apply for the Assistant Manager, Marketing Planning role at Malaysia AirlinesJoin to apply for the Assistant Manager, Marketing Planning role at Malaysia AirlinesReports ToHead of Digital Marketing & Marketing PlanningPosition TitleAssistant Manager, Marketing PlanningReports ToHead of Digital Marketing & Marketing PlanningRole PurposeThe Assistant Manager, Marketing Planning plays a crucial part in supporting the development and execution of strategic marketing initiatives to promote MAG Airline Business'' brand presence and drive business growth. Reporting to the Head of Digital Marketing & Marketing Planning, you will collaborate closely with cross-functional teams to ensure alignment with overall business objectives and marketing strategies.Key AccountabilityAssist in the formulation and implementation of comprehensive marketing plans and campaigns to achieve brand awareness, revenue targets, customer acquisition & retention.Conduct market research, competitor analysis, and consumer insights to identify trends, opportunities, and challenges in the aviation industry and key markets.Support in the development of marketing strategies and tactics across various channels, including digital, social media, advertising, sponsorships, and partnerships.Coordinate with internal stakeholders, such as Station Marketing, Sales, Revenue Management, Ancillary and Network Planning teams to ensure seamless execution of marketing initiatives and alignment with business priorities.Collaborate with external agencies, vendors, and partners to manage project timelines, budgets, and deliverables effectively.Monitor and analyse marketing performance metrics, KPIs, and ROI to measure progress against targets, evaluate campaign effectiveness and identify areas for improvement.Stay updated on industry trends, best practices, and emerging technologies to propose innovative marketing solutions and strategies.Qualification & ExperienceDegree in Marketing, Communication Design, Commerce or Business AdministrationMinimum of 3 - 5 years of experience in marketing, campaign planning, project management, preferably within the airline industry or related sectors.Proficiency in Microsoft Office Suite, marketing analytics tools, and digital marketing platforms.Creative thinking and problem-solving abilities with a passion for innovation and continuous improvement.Flexibility to adapt to a fast-paced and dynamic work environment, with a strong sense of accountability and ownership.Personality TraitsStrong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.Excellent communication, presentation, and interpersonal skills with the ability to collaborate effectively across diverse teams and stakeholders.Proven project management capabilities, including prioritization, organization, and attention to detail.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesAirlines and AviationReferrals increase your chances of interviewing at Malaysia Airlines by 2xSign in to set job alerts for Marketing Planning Manager roles.Taman Wilayah, Federal Territory of Kuala Lumpur, Malaysia MYR4,000.00-MYR6,000.00 1 month agoKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks agoWP. 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