Job Title

Lets start with the story:Tobys Estate was recently named home of the No.1 Coffee Shop in the World, but the story began in 1997- one coffee roaster, Mums garage, and a bold vision to change how people experienced specialty coffee. Fast forward nearly three decades, and weve become one of the most recognisable caf brands in Australia, with a growing wholesale footprint and global ambition.As our Marketing Executive, youll sit at the centre of how we bring this brand to life across trade and caf channels. This is a rare chance to step into a commercially focused marketing role thats as grounded in delivery as it is in brand impact.How youll make your mark:Youll take the lead on campaign rollout, promotions, events, and in-store activations - turning plans into impact. Whether it''s preparing a toolkit for the sales team, managing a budgeted rollout for a new product, or co-piloting an event with ops, youll be at the centre of how we show up in-market.This isnt a pure coordination role - youll be responsible for making things happen: managing timelines, briefing creative, juggling stakeholders, and measuring outcomes. Youll work closely with the Senior Brand Manager and Creative Director, but the momentum and ownership will be yours.If you''re currently a Marketing Coordinator or Shopper Marketing Coordinator and want more responsibility and autonomy - this is your moment. Equally, if youre in a smaller brand doing trade marketing already but looking for a bigger platform to grow - read on.What youll own:Execution of the Wholesale and Caf marketing calendar, aligned to brand and commercial prioritiesEnd-to-end campaign and promotion delivery -from brief to post-campaign wrapDevelopment of POS, toolkits, merch, pitch decks, and internal communicationsActivation of local area marketing and tactical in-store supportManagement of timelines, budgets, suppliers, and approvalsSupport for new product launches in partnership with the Innovation and Brand teamsCross-functional collaboration with sales, ops, and creative to maintain campaign cohesionLight engagement with third-party agencies where needed for PR or event supportWho youll work with:Reporting into the Senior Brand Manager, youll partner with:The National Sales Manager to ensure alignment across trade and wholesaleThe Creative Director to translate ideas into assets that sell and resonateCaf and Ops teams to drive in-store visibilitySuppliers, printers, merch producers, and occasionally agenciesInternal digital and innovation teams to keep campaigns cohesive across all channelsWhat youll bring to the table:You might be a Marketing Coordinator or Shopper Marketing Coordinator ready for more autonomy or a Trade Marketing Executive at a smaller brand looking for broader scope and national impact. Youre a detail-orientedmarketer whos ready to shift gears - from supporting campaigns to owning them. Youre comfortable managing multiple streams of work, working with commercial stakeholders, and delivering under pressure.24 years in trade, shopper, or channel marketing - hospitality, FMCG, or QSR a bonusHands-on experience with campaign rollouts, activations, and sales toolkitsStrong supplier and stakeholder coordination; can manage timelines, budgets, and approvalsProficient in Canva/PowerPoint (Adobe a plus); sharp attention to detailHigh pace, high ownership, and able to self-manage day-to-day campaign executionComfortable working across teams, presenting internally, and being the go-to for getting things done #J-18808-Ljbffr