Job Title

As our Paid Media Specialist, this role is responsible for leading paid social media campaigns on Meta, LinkedIn, TikTok and YouTube to build brand awareness, engage members and deliver on CPA Australias business objectives. They will work with the third-party media agency, broader social media team, journey marketing teams and content strategist to deliver paid social media campaigns targeted to each stage of the member journey, driving meaningful impact and value outcomes that exceed customer expectations.Lead the execution of paid social media campaigns aligned to business objectivesFinalise and approve briefs for paid social media activity and work with third party media agency on implementation, day-to-day management and reporting.Manage allocation of budgets and scheduling of paid social media by third party media agencyLead always on paid social media activity as well as channel specific campaigns on Meta, LinkedIn and TikTokMonitor social media performance and takes steps to optimise and improve effectivenessCollaborate with stakeholders to define and deliver on campaign objectivesAbout You:A degree in marketing, communication studies, journalism, creative writing, or a related fieldDemonstrated experience leading paid social media campaigns and media buyingExperience working in business, accounting or financial fieldExcellent time management and organisational skills with ahigh attention to detailSelf-motivated and independent with the ability to create productive relationships with multiple stakeholders and achievecommon goals.Excellent problem-solving ability, analytical aptitude and capability to manage competing issues, working to tight deadlinesWhy we love working here:We are a Values led organisation, weCreate opportunity,Pursue excellence,Achieve togetherHealth and Wellbeing sessions, learning labs, generous reward and recognition program.The people, you''ll work with like-minded and talented colleagues who aspire to be the best.Our members, they are at the heart of everything that we do.Hybrid working, spend at least two days a week in the office and choose where you spend the other three.Busy, fast paced, and we are passionate about what we do.Paid parental, volunteer, study leave, and the ability to purchase additional leave.Learning & Professional Development opportunitiesWe are global, so global mindsets are encouraged.About Us:CPA Australia is Australias leading professional accounting body and one of the largest in the world. We have more than 173,000 members in over 100 countries and regions. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes.We are values-based organisation underpinned by theCPA Australia Way,which is our commitment to each other and a way of working. It is the foundation of our success, experienced and lived by our people, and felt by members.ClickApply Nowto submit your application for this opportunity.To learn more about CPA Australia and other opportunities, please visit our Careers page at #J-18808-Ljbffr