Job Title

Join to apply for the Marketing Data Analyst role at OverDriveJoin to apply for the Marketing Data Analyst role at OverDriveAre you a data-savvy marketing enthusiast ready to drive strategic decision-making? Were on the lookout for a seasoned Data Analyst who can turn complex numbers into actionable insights that shape the future of our marketing initiatives.What Youll DoEvaluate marketing campaigns, tradeshows, and digital initiatives using advanced techniques like attribution, channel mix, and incrementality modeling to uncover key insights on ROI, ROAS, and customer lifetime value.Develop robust dashboards and reporting tools with SQL, Tableau, R, or similar platforms to monitor performance and drive continuous improvement in our marketing strategies.Work closely with our passionate marketing team and senior leaders to craft a forward-thinking Marketing Measurement Framework that guides our decisions well into the future.Analyze and assess marketing spend effectiveness, ensuring every dollar contributes to measurable growth while also enhancing our Retail Media Network through data-driven strategies.Maintain the integrity and usability of our data systems, mapping data flows across systems and resolving quality issues to empower insightful business decisions.What Were Looking ForA Bachelors degree in Data Analysis, Statistics, Quantitative Analysis, or a related field is required.You should have 3-7+ years of proven experience in data analysis and marketing analytics, showcasing your ability to translate data into clear, strategic actions.Proficiency in SQL, Tableau, R, or equivalent tools is essential.A strong connection to the Greater Cleveland community is a must.You thrive on asking the right questions, challenging assumptions, and influencing teams with your data-backed recommendations.Whats NextAs youve probably guessed, OverDrive is a place that values individuality and variety. We dont want you to be like everyone else, we dont even want you to be like uswe want you to be like you! So, if you''re interested in joining the OverDrive team, apply and tell us what inspires you about OverDrive and why you think you are perfect for our team.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing, Analyst, and Strategy/PlanningIndustriesOnline Audio and Video Media, Technology, Information and Media, and Book and Periodical PublishingReferrals increase your chances of interviewing at OverDrive by 2xInferred from the description for this jobMedical insuranceVision insurance401(k)Paid maternity leavePaid paternity leaveDisability insuranceGet notified when a new job is posted.Sign in to set job alerts for Marketing Data Analyst roles.Senior Analyst Digital Marketing AnalyticsWestlake, OH $70,000.00-$95,000.00 2 weeks agoBusiness Analyst - GenAI - Banking exp - Remote - Direct Client - W2 - JOBID580Research Business Analyst - Research AdminBusiness Analyst, application via RippleMatchBusiness Analysis Advisor- Issue ManagementWere unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr