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1 week ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Part of theAccent Groupportfolio of brands, we are pleased to be opening brand new stores forUGG! Bold, provocative, and authentic,UGGis a purpose-driven brand for those who refuse to be defined by convention. We empower bold self-expression through provocative fashion and extreme comfort. We have evolved from a single, iconic silhouette to a global lifestyle brand with far-reaching influence on culture, fashion, and design.About the Role:Reporting to the Head of Marketing Wolverine & Incubation, you will be responsible for the Marketing of UGG across AU and NZ. This includes managing the ideation, development and execution of UGG Marketing in AU and AZ across all channels. You will be working cross functionally across the business including Digital, eCommerce, CRM, Retail, Planning & Wholesale.Your key responsibilities will include:BRANDWork closely with the Head of Marketing Wolverine & Incubation on execution of the AU and NZ GTM strategy for UGG.Provide creative guidance and direction for all content produced internally (i.e. global brand guidelines, usage rights, logo placements, typography, image style, etc.)Create, update and deliver localised brand presentations for review by UGG parent company, Deckers.Ensure compliance and quality control of creative material to all Brand elements including corporate and visual identity and brand value proposition.Execute on the agreed global GTM strategy across digital and retail channels.Work closely with our external influencer agency on our always-on organic seeding program.Co-op campaign coordination and development with external wholesale partners.Provide marketing support for wholesale and retail partners.SOCIAL MEDIAPlan, manage and post all social and influencer content in line with the GTM strategy.Management of the localised UGG Instagram & WeChat channel strategies.Deliver on predetermined Instagram follower growth KPIs across Instagram & WeChat.Plan all social content in line with both the global and localised marketing calendars.RETAILExecute VM in line with global brand directives to ensure consistent messaging across all stores.Develop best practice in VM/POS for UGG retail in line with the global visual experience requirements.Develop assets and activations for new store openings, product launches/callouts and any deliver on any adhoc requestsExecute and distribute retail directives for POS marketing across the UGG retail store network.DIGITALBriefing and creation of content for organic and paid media channels (Meta, organic social, china social, EDMs and web assets).Collaborate on paid campaigns across Meta, Google & Affiliate channels with our internal performance marketing teams.Manage the day-to-day communication with our external Chinese Social Agency across WeChat, Little Red Book and Weibo.Work closely with the CRM team on delivering campaign focused EDMs in line with GTM strategyTo succeed in this role, you will need to have the following:5+ years in a Marketing or Marketing-related roleExposure in a previous global brand marketing position strongly consideredTertiary qualification in Marketing or Marketing-related a plusExcellent verbal and written communication skillsKnowledge of layouts, graphic fundamentals & photographyBasic knowledge of Photoshop, Illustrator and InDesignAbility to work well under pressure and meet strict deadlinesUnderstanding of all different design output requirements across digital and print.A make it happen attitudeAt Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.Seniority levelSeniority levelNot ApplicableEmployment typeEmployment typeFull-timeJob functionJob functionAdministrative, Analyst, and MarketingIndustriesRetail and Wholesale FootwearReferrals increase your chances of interviewing at UGG Australia & New Zealand by 2xGet notified about new Marketing Specialist jobs in Zetland, New South Wales, Australia.Sydney, New South Wales, Australia 2 weeks agoMascot, New South Wales, Australia 6 days agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 weeks agoNorth Ryde, New South Wales, Australia 1 week agoClient Partner Retail (Sydney and Melbourne)Sydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 days agoSydney, New South Wales, Australia 6 days agoSydney, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 weeks agoBaulkham Hills, New South Wales, Australia 1 week agoWere unlocking community knowledge in a new way. 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