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Head of Performance Marketing ( Relocate to Abu Dhabi, Tax Free salary) Head of Performance Marketing ( Relocate to Abu Dhabi, Tax Free salary) Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Discovered MENA Global Talent Partner - Marketing | Digital | Brand | Content & Social | Senior Appointments at Discovered MENA Head of Performance Marketing This role is positioned at the forefront of data-driven marketing innovation for a world-renowned global brand. It leads a high-performing in-house team and collaborates with a newly appointed global media agency to elevate the organisations digital performance marketing strategy. The ideal candidate brings a combination of deep technical expertise, strategic vision, and an unwavering focus on optimisation, ROI, and continuous performance improvement. This is a transformational leadership opportunity that will significantly contribute to global brand growth through advanced digital acquisition strategies. Key Responsibilities Lead the strategic planning, execution, and continuous optimisation of always-on global performance marketing across: Paid Search (PPC), SEO, Affiliate Marketing Targeted Display and Paid Social (including programmatic and dynamic creative) Manage and inspire a team of digital marketing specialists, fostering a high-performance culture grounded in innovation, testing, and data-driven thinking. Partner with the global media agency to develop strategic optimisation roadmaps, ensuring the brand remains ahead of digital trends and platform developments. Own and report on critical performance metrics including ROAS, cost of acquisition, digital market share, and search visibility, delivering clear insights and impact to senior stakeholders. Act as the centre of excellence for performance marketing, advising regional and global teams on execution, innovation, and strategy alignment. Champion structured A/B testing and experimentation programs to drive incremental gains and enhance user experience. Lead the strategic adoption of marketing technology platforms to drive efficiencies in targeting, automation, and campaign delivery. Collaborate closely with Analytics and Martech teams to refine attribution models, improve reporting accuracy, and surface actionable performance insights. Tailor performance strategies to local market dynamics, ensuring regional relevance and alignment with overarching brand goals. Oversee annual budgeting and forecasting for performance marketing, ensuring financial discipline and accountability. Work with Procurement to manage vendor relationships, contract negotiations, and performance assessments to ensure commercial effectiveness. Uphold operational excellence and maintain the highest standards of brand integrity and performance across all paid digital campaigns. Education & Experience 10 years of experience in digital performance marketing, ideally within a global brand, leading agency, or high-growth eCommerce/digital-first organisation Deep expertise across PPC, SEO, affiliate, display, and comparison-based marketing with a strong command of customer acquisition, audience targeting, and conversion optimisation Demonstrated success in managing significant digital budgets and delivering strong ROI Strong analytical acumen and familiarity with attribution models and dashboarding tools for performance reporting Hands-on experience with advanced marketing technologies for campaign management, automation, and insight generation Proven track record of building and leading high-performing teams in dynamic, fast-paced, and rapidly evolving environments Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing Industries Staffing and Recruiting Referrals increase your chances of interviewing at Discovered MENA by 2x Get notified about new Head of Performance jobs in California, United States . 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