Job Title

Sensational Shopper Marketing Manager role | Leading Australian FMCG BrandDevelop & Own the entire shopper marketing strategy | Up to $150,000 Base + S +Strategic & Hands on role | 12 month contract initially | ASAP start | North SydneyAbout the roleReporting to the Head of Marketing, you will work collaboratively to create a world class shopper marketing communications strategy. You will develop, own and execute the entire shopper marketing strategy. You are strategic and hands on and you love that! You will create a compelling customer experience through both permanent and temporary point of purchase materials, ticketing, LCD screens, interactive events and have a thorough understanding of customer journeys.Your responsibilitiesDevelop an in-store shopper marketing strategy which delivers to brand and customer experience objectives, translating the brand and advertising efforts within the store environment;Undertake customer behaviour research to better understand how customers navigate stores, feel about their in-store experience and the drivers of purchase intent;Focus on the role and location of point of purchase (POP) materials and off location displaysReview current pricing and ticketing techniques and make recommendations for improvements to drive price perception in store;Make recommendations of holding and displaying publications and announcements such as their weekly catalogue, price boards, in store services etcIntroduce and influence the strategy and framework within the business, develop and embed new ways of working across marketing, commercial, operations and communications.The successful applicant will havePrevious experience in retail based marketing or shopper marketing from a retail or FMCG industryStrong stakeholder management experience, in a fast paced and complex environmentExceptional communication skills with the ability to story tell and influence and get buy in from key stakeholdersA proven track records of results. You know how to make an impact and drives sales from a shopper lensAbout the clientMy client is a leading FMCG brand who is a household name across Australia. They are in an emotive category and their brands touch the lives of people and their loved ones every single day.CultureThey are caring, nurturing and inspiring and are looking for like-minded, positive and collaborative team players to join them on this exciting shopper journeyHow to applyTo apply online, please click on the appropriate link below. Alternatively, for a confidential discussion, please contact John Corrigan on email your CV to jcorrigan@sharpandcarter.com.auAnd please be quick, APPLY NOW as my client is looking to interview the first 2 weeks of June as it''s an ASAP start! #J-18808-Ljbffr