Job Title

OTR Group comprises of over 1000 retail, convenience, and quick service restaurants including brands such as Reddy Express (formerly known as Coles Express), SmokeMart Giftbox, and in S.A, Krispy Kreme, Hungry Jacks, Oporto, Guzman and Gomez and many others.OTR Group is part of the Viva Energy Australia Group an ASX-listed company helping Australians reach their destination by refining, importing, and distributing energy products while building a safe and sustainable energy future for all Australians. With Viva Energy Australias national footprint and OTRs history of industry-leading innovation, there has never been a more exciting time to join the OTR Group as we set out to redefine the retail landscape in Australia.The RoleThis role reports to the General Manager Digital and is responsible for the execution of direct customer communications and lifecycle marketing programs through the Scan Pump Save (SPS) App. The role will collaborate closely with marketing and digital teams to drive acquisition, onboarding, and customer retention.ResponsibilitiesAs the Direct Marketing Coordinator, you will lead the development and execution of digital direct marketing campaigns designed to optimise customer behaviour and maximise lifecycle value. You will utilise data and automation tools to create, test, and report on campaigns that contribute to strategic business growth.You will provide:Accurate execution of communications across direct channels (email, app push, IAM notifications)Development and delivery of multichannel customer lifecycle campaignsCollaboration with Marketing to execute integrated campaigns and maintain marketing calendarsDigital content support including app product updates and maintenanceCampaign reporting and insights with a focus on ROI and performance improvementManagement of app store marketing efforts to increase acquisitionOngoing optimisation of customer journeys and automated workflows using platforms like Braze and FigmaWhat We OfferJoin a dynamic team at a renowned South Australian company, known for their innovation and outside-the-box thinking.Be a part of the journey, with countless opportunities as we rapidly expand into a nationwide retail powerhouse.Access to exclusive staff benefits via our OTR App.Access to our free and confidential Employee Assistance Program (EAP).About YouExperience executing direct marketing campaigns across digital channelsProficiency with automated marketing platforms (e.g., Braze), Figma, and data analysis toolsStrong attention to detail and ability to manage multiple campaign timelinesUnderstanding of customer lifecycle marketing and ROI-based performance metricsAbility to collaborate with cross-functional teams, including Digital and MarketingExperience in convenience, retail, or app-based environments (desirable)Strong communication, analytical, and problem-solving skillsWe welcome applicants from diverse backgrounds including Aboriginal and Torres Strait Islander people and encourage and support diversity in our traditional and non-traditional roles.Please note: This role is being sourced by our internal Talent Acquisition team; therefore, we will not be accepting applications via external recruitment agencies.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesMarketing ServicesReferrals increase your chances of interviewing at OTR by 2xGet notified about new Direct Marketing Coordinator jobs in Adelaide, South Australia, Australia.Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr