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Join to apply for the Senior Product Marketing Manager role at Hatch.6 days ago Be among the first 25 applicants.This is a Senior Product Marketing Manager role with Xero based in Melbourne, VIC, AU.Role SenioritySeniorAbout the Role at XeroOur Purpose: At Xero, were here to help you supercharge your business by automating routine tasks, surfacing actionable insights, and connecting businesses with the right data, advisors, and apps. Our goal is to make life better for small businesses and build a stronger economy that can change the world.How Youll Make an ImpactProduct Marketing at Xero is in an exciting and high-growth phase. You will work closely with Product and Go-To-Market teams to understand customer needs and translate product initiatives into customer value, delivering differentiated product value efficiently and effectively.You will become the go-to expert on customer needs and product value, monitor market and competitor responses, and collaborate with stakeholders across the business including product management, design, and marketing teams.ResponsibilitiesConduct market, competitor, and customer research to understand market dynamics and customer pain points.Consolidate insights to identify market opportunities and inform product marketing plans.Define target audiences and segments, especially the Serviceable Available Market.Lead the process to define Customer Value Propositions (CVPs) and develop supporting assets like messaging frameworks and product playbooks.Communicate product release calendars and value propositions to internal and external stakeholders.Collaborate on product launches, including GTM strategies and internal enablement.Identify opportunities to increase product adoption, usage, and retention using analytics and customer feedback.Lead in-product lifecycle marketing strategies and executions.Qualifications5+ years in product marketing or related roles.Experience working in a global, agile environment with cross-functional teams.Proven ability to develop product strategy, positioning, and messaging.Strong strategic thinking, independence, and project management skills.Excellent communication, analytical, and problem-solving skills.Experience with issues management and articulating compelling propositions.Why Xero?We offer generous leave policies, health and wellbeing benefits, employee share plans, flexible working, career development, and a supportive environment where you can do your best work.Additional NotesThis role is with Xero, not Hatch. Hatch partners with Xero to facilitate the application process. Please consider applying even if you dont meet 100% of the criteria. #J-18808-Ljbffr