Job Title

Direct message the job poster from Bell Ward MalaysiaRecruitment Consultant @ Bell Ward | Strategic SourcingHead of Trade MarketingEmployment Type: PermanentABOUT THE COMPANYA leading multinational FMCG company with a strong portfolio of well-loved food and beverage brands is seeking a dynamic and strategic Head of Trade Marketing to join their Asia regional hub, based in Kuala Lumpur. With a strong presence across key Asian markets, the company is known for both its global icons and popular local favourites.This role offers the opportunity to shape trade marketing strategies and execution for high-growth brands in a fast-paced, consumer-driven environment.THE ROLEAs Head of Trade Marketing, you will be responsible for driving the overall trade marketing agenda across Modern Trade and General Trade channels. You will lead a team, align closely with commercial and brand teams, and ensure world-class shopper execution across multiple categories and markets.This is a high-impact leadership position, ideal for someone who thrives in a cross-functional environment and is passionate about bridging brand strategy with in-market performance.KEY RESPONSIBILITIESStrategic Planning & ExecutionDevelop and implement a comprehensive trade marketing strategy aligned with brand and commercial goals across key retail channels.Lead and develop a high-performing trade marketing team. Drive excellence in planning, execution, and innovation.Campaign & In-store ActivationOversee the execution of impactful trade programs, promotional campaigns, and POS materials that enhance visibility and shopper engagement.Channel StrategyDesign tailored channel and customer-specific activation plans that drive conversion and category growth.Budget & ROI ManagementManage trade marketing budgets and measure the effectiveness of initiatives to ensure optimal ROI.Market Insights & Competitor MonitoringLeverage shopper insights and competitive intelligence to inform strategy and maintain a leadership position in-store.REQUIREMENTSBachelor''s degree in Business, Marketing, or related field; MBA is a plus.810 years experience in trade marketing or commercial roles within the FMCG industry.Proven experience leading teams and managing regional campaigns.Strong understanding of the Malaysian retail landscape, especially Modern Trade.Excellent analytical, communication, and project management skills.Strategic thinker with a hands-on approach and strong commercial acumen.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionManagement and MarketingIndustriesFood and Beverage ManufacturingReferrals increase your chances of interviewing at Bell Ward Malaysia by 2xGet notified about new Head of Trade Marketing jobs in Greater Kuala Lumpur.Petaling Jaya, Selangor, Malaysia 4 days agoHead of Trade Marketing (FMCG-F&B) - hybrid workKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 days agoKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks agoKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days agoAssistant CBD Manager Ice Cream Northern RegionKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 17 hours agoWilayah Persekutuan Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week agoPetaling Jaya, Selangor, Malaysia 1 month agoWP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week agoSection Head of Direct Team - Large AccountKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 5 days agoKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days agoPetaling Jaya, Selangor, Malaysia 2 days agoKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 months agoWere unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr