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Get AI-powered advice on this job and more exclusive features.At Keypath, we invite you to be part of something transformative. As a global EdTech leader, we collaborate with prestigious universities to create and deliver online education solutions that tackle global social and economic challenges head-on.Join our dynamic, fast-growing international team that thrives on collaboration, innovation, and lifelong learning. With offices in Melbourne, Sydney, Chicago, and SE Asia, we are truly a global company. Today, we''re a family of over 700 passionate "Keypathers" worldwide.Work Anywhere:At Keypath Education Australia, flexibility is our strength. We put our people first, allowing you to choose where you work from home, in the office, or both.We welcome applications from candidates located anywhere in Australia, provided you have a strong, reliable internet connection.Please note that only candidates residing in Australia with full working rights will be eligible for consideration.Job DescriptionAre you passionate about digital marketing and eager to make a significant impact in the education sector? We are seeking a dynamic Senior Paid Media Specialist to join our team and drive student enrolments for our prestigious university partners.Key Responsibilities:Overseeing junior team members and their respective portfolios.Assist the Paid Media Manager in establishing strategy and documenting processes to ensure the effective delivery of the paid media function.Being the subject matter expert for cross-functional and non-partner specific marketing projects (i.e., third party vendors) and facilitating the relationship with external agencies (i.e., Google /Facebook).Proactively identify and leverage opportunities in paid media based on the ever-changing industry trends to provide innovative solutions for partners and colleagues.Meet and exceed student enrolment KPIs for managed Australian university partners.Create, manage, measure and optimise paid search (Google), paid social (Facebook / LinkedIn) and retargeting campaigns for Australian university partners.Regularly analyse, monitor and report on campaign performance from click through to enrolment.Test new strategies and tactics to improve campaign effectiveness and to scale positive results across the business.Forecast estimated lead volume and media spend to inform budgeting decisions.Work with Creative/Content stakeholders to develop engaging and effective creative.Work with Web Designer to build landing pages and implement conversion rate optimisation (i.e. A/B, split testing etc.) testing strategy.QualificationsEducation:Tertiary qualification in Media, Marketing, Business, IT or a related field of study (preferable)Experience:Hands-on experience managing high performance PPC campaigns in a commercial environmentStrong numerical reasoning and analytical capabilityConfident engaging with stakeholders and ability to clearly communicate technical issuesExperience in forecasting spend and lead targets across multiple channelsExcellent organisational and time management skills with strong attention to detailTechnical:Strong experience advertising with Google Ads, Facebook and LinkedInGoogle Ads & Analytics certificationAdvanced knowledge of ExcelWorking knowledge of Google Analytics and Google Tag ManagerAdditional:Experience in putting together a presentation and presentingExperience in new and emerging channels such as TikTokAdditional InformationBenefits and Rewards:Opportunity to work in office, hybrid or remotelyAll the necessary equipment for success.Internet Allowance for remote work.Access to LinkedIn LearningLearning Labs designed to promote L&DToolkits for Digital Health and Mental Health support.Employee led programs such as Culture Club, Team Green, Sustainability and moreCompany events and activities run in office and remotelyGlobal EdTech Leader: Join an industry on the rise.Continuous Growth: Upskill through discounted study opportunities.Transform the World: Contribute to upskilling and reskilling globally.Make an Impact: Help solve future economic and social challenges.Join Keypath and make a difference. We welcome applicants from diverse backgrounds and offer inclusive support throughout the recruitment process.Apply now to unlock your potential with Keypath!Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesEducation Administration ProgramsReferrals increase your chances of interviewing at Keypath Education by 2xGet notified about new Media Specialist jobs in Melbourne, Victoria, Australia.Melbourne, Victoria, Australia 1 month agoMelbourne, Victoria, Australia 15 hours agoMelbourne, Victoria, Australia 1 month agoMelbourne, Victoria, Australia 2 months agoMelbourne, Victoria, Australia 1 month agoRemote - Teacher/Educator - Seeking a Career ChangeOnline Facilitator Early Childhood EducationMelbourne, Victoria, Australia 1 month agoMelbourne, Victoria, Australia 3 weeks agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 2 days agoMedical Educator Fellowship Support ProgramMelbourne, Victoria, Australia 11 hours agoOnline Primary Teacher - Mathematics (ANZ Timezone)Melbourne, Victoria, Australia 1 month agoCasual TAFE Teacher/Tutor/Marker - Diploma of NursingMelbourne, Victoria, Australia 3 weeks agoWere unlocking community knowledge in a new way. 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